# Face-Engulfing Eyewear Escada Goes Big for their Newest Line of Sunglasses By Juan Carlos Bonilla | Published 2007-04-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/escada-eyewear-collection-big-sizes-is-their-outstanding-trend References: [escada](http://www.escada.com) ESCADA, well renowned as an international luxury fashion group, has released their latest sunglasses. According to ESCADA, big eyewear is still in vogue. The latest sunglasses collection makes the frame much more outstanding for the woman. For background, ESCADA has pursued a course of steady expansion since its founding in 1976 by Margaretha and Wolfgang Ley. **Implications** - The shades have a [large-frame, 1980s aesthetic](https://www.trendhunter.com/trends/vintage-soul-collection) with a bit of a modern twist. The arms are just as stylish, as they're [encrusted with uniquely patterned designs](https://www.trendhunter.com/trends/oakley-x-swarovski) that complement the shape of the glasses beautifully. ESCADA brings retro looks back to this generation in a modern way. The brand's well-executed combination of [retro and contemporary looks](https://www.trendhunter.com/trends/modern-retro-collection) will resonate well with consumers. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 92% | Activity: 71% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### What Makes This Trend Stand Out - **Big Eyewear:** The trend of oversized sunglasses is still in vogue, offering opportunities for brands to create unique designs that stand out. - **Retro-modern Fusion:** The trend of fusing retro and contemporary styles offers disruptive innovation opportunities for brands to create products that appeal to consumers' nostalgia while incorporating modern design elements. - **Patterned Arms:** The trend of uniquely patterned sunglasses arms offers disruptive innovation opportunities for brands to incorporate intricate designs that complement the shape of the glasses beautifully. ### Sectors Adopting This - **Fashion:** The fashion industry can incorporate big eyewear and retro-modern fusion trends in their product offerings to meet consumers' demand for unique and trendy designs. - **Eyewear:** The eyewear industry can incorporate patterned arms in their product offerings to offer intricate designs and stand out in a crowded market. - **Luxury Goods:** The luxury goods industry can capitalize on the trend of big eyewear to create high-end, oversized sunglasses that appeal to consumers' desire for luxury and unique designs. ## Related on Trend Hunter - [Elevated Overzied Sunglasses](https://www.trendhunter.com/trends/giant-vintage.md) - [Ultra-Stylish Eyewear Collections](https://www.trendhunter.com/trends/inaugural-eyewear-collection.md) - [Luxury Statement Frames](https://www.trendhunter.com/trends/signature-eyewear-collection.md) - [Vintage Silhouette Eyewear](https://www.trendhunter.com/trends/modern-retro-collection.md) - [Streetwear-Informed Dynamic Eyewear](https://www.trendhunter.com/trends/supreme-eyewear.md) - [Inclusive Sizing Eyewear](https://www.trendhunter.com/trends/sol-kyst.md) - [Bubble-Like Sunglasses Drop](https://www.trendhunter.com/trends/upside-down-sunglasses.md) - [Prescription Eyewear Line Expansions](https://www.trendhunter.com/trends/quays-optical-line.md) - [Comfort-Forward Eyewear Launches](https://www.trendhunter.com/trends/victor-glemaud-x-tura.md)