# Cuff-Style Smart Watches Esben Oxholm's iWatch Concept Anticipates an Inevitably Streamlined Look By Amelia Roblin | Published 2013-02-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/esben-oxholms-iwatch-concept References: [yankodesign](http://www.yankodesign.com/2013/02/18/iwatch/) & [esbenoxholm.dk](http://esbenoxholm.dk/) Esben Oxholm's iWatch concept looks convincingly like it was designed by the [Apple](https://www.trendhunter.com/trends/apple-watch-g3) team, aesthetically and operationally. The designer dreamed up what the electronics company might be doing with its much-anticipated smartwatch and worked it into a [sleek and futuristic chronograph](https://www.trendhunter.com/trends/vetra-orbit-one). The streamlined band of the wristwatch takes a perfect circle with an incredibly smooth transition on either side of the glossy curved glass face. This looks to be a high-resolution touchscreen that would allow you to view the hour in digital or analog format. A single home button below the dial was taken directly from the design of the [iPhone](https://www.trendhunter.com/trends/elrow-industries-miniphone). This feature of Esben Oxholm's iWatch concept would enable more freedom of use with the hi-tech accessory's many impressive functions. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 93% | Activity: 91% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### What Makes This Trend Stand Out - **Cuff-style Smart Watches:** Opportunity for the development of stylish smartwatches with a cuff-style design that seamlessly integrates with other devices and offers a range of impressive functions. ### Sectors Adopting This - **Electronics:** Potential for electronics companies to create innovative smartwatches that rival Apple's iWatch concept in design and functionality. - **Fashion:** Opportunity for fashion brands to collaborate with electronics companies to create fashionable and sleek cuff-style smartwatches. - **Technology:** Disruptive innovation opportunity for technology companies to advance the capabilities of smartwatches and revolutionize the way we interact with our devices. ## Related on Trend Hunter - [Retro-Futurism Smartwatch Designs](https://www.trendhunter.com/trends/justwatch.md) - [Angled Dual-Display Smartwatches](https://www.trendhunter.com/trends/apple-watch-concept.md) - [90s-Era Computer Smartwatches](https://www.trendhunter.com/trends/apple-watch-g3.md) - [Minimalist Multi-Display Smartwatches](https://www.trendhunter.com/trends/minimal-watch-concept.md) - [Rad Retro-Style Smartwatches](https://www.trendhunter.com/trends/retrofuture-wrist-tech.md) - [Industrial Design Smartwatches](https://www.trendhunter.com/trends/176-cs500-smartwatch.md) - [Transparent All-Glass Smartwatches](https://www.trendhunter.com/trends/nothing-watch-1.md) - [Hybrid Low-Power Smartwatches](https://www.trendhunter.com/trends/ksana.md) - [Mechanical Hybrid Smartwatch Concepts](https://www.trendhunter.com/trends/lunar-eclipse-hybrid-watch.md)