# Color-Customizing Salons eSalon Offers Offers Customization as an Alternative to Boxed Hair Color By Laura McQuarrie | Published 2015-03-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/esalon References: [esalon](https://www.esalon.ca/) Realizing that one size doesn't fit all when it comes to hair color, [eSalon](https://www.trendhunter.com/trends/custom-hair-growth) sets itself apart by offering personalization. Dissatisfied with the hair dye options and results that come from drugstore products, eSalon set out to create small-batch custom colors for each and every one of its customers. The [made-to-order bottles](https://www.trendhunter.com/trends/custom-scalp-serum) are crafted from a survey that asks about hair type, which goes through analysis by an eSalon colorist. These [custom hair color products](https://www.trendhunter.com/trends/refa-ai-color-recipe-pro) can be ordered online and delivered to doorsteps, so customers get exactly the results they're hoping for. Moving beyond basic boxed colors like chestnut, ivory or blonde, eSalon opens up a world of possibilities when it comes to hair dye colors. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 80% | Activity: 80% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Customized Hair Color:** eSalon's personalized hair color service highlights the trend of customization in the beauty industry, creating disruptive innovation opportunities for salons and hair care brands. - **Direct-to-consumer Hair Care:** eSalon's online ordering and delivery model reflects the trend of direct-to-consumer sales in the beauty industry, providing an opportunity for hair care brands to bypass traditional distribution channels and reach customers directly. - **Data-driven Personalization:** eSalon's use of customer surveys and color analysis showcases the trend of data-driven personalization, offering opportunities for technology companies to develop advanced algorithms and AI systems for personalized beauty solutions. ### Where This Applies - **Salon Services:** eSalon's color-customizing approach presents an opportunity for traditional salons to adopt personalized hair color services and differentiate themselves from competitors. - **Hair Care:** eSalon's made-to-order custom hair color products highlight an opportunity for hair care brands to offer customized solutions, catering to the specific needs and preferences of customers. - **E-commerce:** eSalon's online ordering and doorstep delivery model shows the disruptive potential of e-commerce in the beauty industry, encouraging other beauty brands to enhance their online presence and streamline their distribution processes. ## Related on Trend Hunter - [Digital Hair Color Consultations](https://www.trendhunter.com/trends/licensed-colorist-ondemand.md) - [Custom Hair Growth Solutions](https://www.trendhunter.com/trends/custom-hair-growth.md) - [Digitized Hair Consultations](https://www.trendhunter.com/trends/sally-beauty-1.md) - [Multi-Dimensional Hair Dyes](https://www.trendhunter.com/trends/dphues-color-dream.md) - [Customizable Nail Polish Kits](https://www.trendhunter.com/trends/buildabox-bundle.md) - [At-Home Color Treatments](https://www.trendhunter.com/trends/color-pro.md) - [Astrologically Inspired Hair Colors](https://www.trendhunter.com/trends/2024-hair-colorscope.md) - [Customizable Hair Dye Kits](https://www.trendhunter.com/trends/semipermanent-hair-color-kit.md) - [Customizable Beauty Brands](https://www.trendhunter.com/trends/the-body-lab.md)