# Fermented Sugar Sweeteners The Anthony's Erythritol Sweetener is 70% as Sweet as Regular Sugar By Michael Hemsworth | Published 2017-08-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/erythritol-sweetener References: [amazon](https://www.amazon.com/Erythritol-Granules-Anthonys-Non-GMO-Sweetener/dp/B018UWALFS/?tag=trenhunt0f-20) It seemed as though the days were numbered for sugar when artificial sweeteners came about several decades ago until unwanted health effects were identified, so new [natural options](https://www.trendhunter.com/trends/sweet-freedom-glp-1) like Anthony's Erythritol Sweetener are being created to offer a better alternative. Reported to have 70% of the sweetness of traditional table sugar, the sweetener is made by utilizing a cane sugar fermentation process in order to ensure the purest product possible. The Anthony's Erythritol Sweetener is batch tested, verified gluten-free and is also non-GMO in order to make it a [sugar and artificial sweetener alternative](https://www.trendhunter.com/trends/zero-sugar-coffee-creamer) that isn't associated with unwanted processes or ingredients. The sweetener has virtually no calories and comes in a granular form to make it simple to use as a replacement for [traditional sugar](https://www.trendhunter.com/trends/ultrafine-sugar). ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 8% | Activity: 13% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Natural Sweeteners:** Creating natural options like Anthony's Erythritol Sweetener is a disruptive innovation opportunity to offer a better alternative to artificial sweeteners and traditional sugar. - **Fermented Foods and Beverages:** Utilizing a cane sugar fermentation process in the creation of Anthony's Erythritol Sweetener is a disruptive innovation opportunity to expand the market for fermented foods and beverages. - **Low-calorie Products:** Anthony's Erythritol Sweetener has virtually no calories and is a disruptive innovation opportunity to create new low-calorie products. ### Where This Applies - **Food and Beverage:** The food and beverage industry can use Anthony's Erythritol Sweetener as a disruptive innovation opportunity to develop new products and offer healthier alternatives to consumers. - **Health and Wellness:** The health and wellness industry can use Anthony's Erythritol Sweetener as a disruptive innovation opportunity to provide healthier sweetener options to consumers concerned with sugar intake. - **Cane Sugar Production:** The cane sugar production industry can use the cane sugar fermentation process utilized by Anthony's Erythritol Sweetener as a disruptive innovation opportunity to expand its product offerings. ## Related on Trend Hunter - [Sugar-Mimicking Sweetener Blends](https://www.trendhunter.com/trends/sweetener-blend.md) - [Monkfruit Cooking Sweeteners](https://www.trendhunter.com/trends/trunativ.md) - [Sugarcane-Made Sweeteners](https://www.trendhunter.com/trends/zerocalorie-sweeteners.md) - [Ultra-Potent Sugar Substitutes](https://www.trendhunter.com/trends/soulsweet.md) - [Natural Zero-Calorie Sweeteners](https://www.trendhunter.com/trends/nutrasweet-natural.md) - [Brown Sugar-Inspired Sweeteners](https://www.trendhunter.com/trends/iconisweet-gold-sweetener.md) - [Low-Calorie Alternative Sweeteners](https://www.trendhunter.com/trends/sucralose-sweetener.md) - [Optimized Alternative Sweeteners](https://www.trendhunter.com/trends/tastesense-advanced.md) - [Protein-Based Sweeteners](https://www.trendhunter.com/trends/novelsweets.md)