# Aggressive Killer Shoetography Erwin Olaf's Persuasive Photos By Ayman | Published 2009-01-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/erwin-olaf-chanel-shoe-photography References: [arabaquarius.blogspot](http://arabaquarius.blogspot.com/2009/01/dont-mess-with-lady-in-heels.html) & [erwinolaf](http://www.erwinolaf.com/) Dutch photographer Erwin Olaf uses his creative photography in illustrating how a lady can utilize her [Chanel](https://www.trendhunter.com/trends/chanel-winter-tale) gun shoes to force a guy to pour her a glass of Champagne when he foolishly starts pouring his own. You know, ladies first! The [killer shoes](https://www.trendhunter.com/trends/john-fluevog) in this photo are from the recent Chanel resort collection, and are dubbed ‘[Miami Vice](https://www.trendhunter.com/trends/b01-44-nfl).’ Erwin Olaf is known for his love of aggressive photography, as you can see by the macabre ‘Royal Blood’ and the 300 Spartan warrior-inspired shoot he did a while back for the Dutch football team. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 52% | Activity: 79% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Aggressive Shoetography:** The trend of showcasing shoes in a daring and bold manner to capture consumers' attention creates opportunities for fashion and photography industries to collaborate and create dynamic and creative campaigns. - **Luxury Lifestyle:** The trend of featuring extravagant and opulent elements, such as the Chanel gun shoes and champagne, in promotional imagery creates opportunities for luxury lifestyle brands to showcase their offerings in an aspirational manner. - **Gender Roles Reversal:** The trend of subverting traditional gender roles by having a woman wielding a 'weapon' while a man assumes a subservient role creates opportunities for promoting gender equality and challenging societal norms. ### Who This Affects Most - **Fashion:** Fashion houses can collaborate with photographers to create unique and eye-catching campaigns that showcase their latest collections and create buzz. - **Photography:** Photographers can experiment with new and creative ways of showcasing products to appeal to a wider audience and stand out in a crowded market. - **Luxury Lifestyle:** Luxury lifestyle brands can leverage high-end products and experiences to showcase their brand and attract consumers looking to indulge and elevate their lifestyles. ## Related on Trend Hunter - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Randomness-Inspired Designer Footwear Lines](https://www.trendhunter.com/trends/beauty-in-chaos.md) - [Bird Feather-Inspired Boots](https://www.trendhunter.com/trends/kiss-boots.md) - [Modern Shoe Collections](https://www.trendhunter.com/trends/sergio-rossi.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Collaborative Artful Shoe Designs](https://www.trendhunter.com/trends/metropole-seoul-derby.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Unique Artistic Books](https://www.trendhunter.com/trends/amusebouche.md)