# Pop-Up Service Centers Renault Uses Illusory Photography to Prove They're Always Open By Vincent Salera | Published 2009-03-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/erroneous-advertising-renault-uses-illusionary-photography-to-get-our-atten References: [adsoftheworld](http://adsoftheworld.com/media/print/renault_ranch) These ads for Renault Service center in Spain use mirage-like imagery to convey their message that they are always open--even on holidays. The first ad places a stranded couple in a way that resembles the Nativity scene. I love the scarf over the woman's head and dog positioned as a farm animal. The ads were created by [Publicis](https://www.trendhunter.com/trends/solutionoriented-holiday-ad) advertising agency in Madrid, Spain. **Implications** - Advertising agencies have to find ways to stand out against competitors. By creating ads that call upon the user to double-take, such as the [print campaign](https://www.trendhunter.com/trends/ikea-hides-price) for the [Renault Service Center](https://www.trendhunter.com/trends/scenic-suv) in Spain, the agency will manage to have a resounding effect on the viewer. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 10% | Activity: 13% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Mirage-like Imagery:** Using illusionary or mirage-like imagery in advertising to create a double-take effect and stand out against competitors. - **Pop-up Service Centers:** Offering pop-up service centers to show customers that your business is always available and reliable. - **Holiday Service Availability:** Promoting service availability during holidays and other non-traditional business hours to attract customers who need flexibility in scheduling. ### Where This Applies - **Advertising:** Using creative advertising strategies to stand out and grab the attention of potential customers. - **Automotive:** Opening pop-up service centers and promoting holiday availability to keep up with customer demands and stay competitive in the automotive industry. - **Hospitality:** Providing 24/7 availability and pop-up services to accommodate the needs of guests and stay ahead in the hospitality industry. ## Related on Trend Hunter - [QSR Food-Inspired Door Designs](https://www.trendhunter.com/trends/mcdonalds-france-1.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Automotive Parking Lot Pop-Ups](https://www.trendhunter.com/trends/parking-lot-pop-up.md) - [Playful QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-campaign-1.md) - [Travel-inspired Brand Campaigns](https://www.trendhunter.com/trends/road-and-beyond.md) - [Cheeky Refund Campaigns](https://www.trendhunter.com/trends/scenic-suv.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Auto-Centric Short Films](https://www.trendhunter.com/trends/relax-we-care.md)