# Seductive Senior Campaigns Rethink Communications Takes a Sexy Ad Approach for Science World By Tawanda Johnson | Published 2009-12-06 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/erotic-senior-advertising References: [rethinkcommunications](http://rethinkcommunications.com/our-work/archives/science-world/2009/television/ice-creamy-goodness) & [rethinkcommunications](http://rethinkcommunications.com/our-work/archives/science-world/2009/television/ice-creamy-goodness) Canadian non-profit group Rethink Communications is dedicated to inspiring future science trends and is taking a disturbingly seductive approach to confirming wonders of science. Their new ad for Science World suggesting that older men enjoy the [scent of vanilla](https://www.trendhunter.com/trends/scratchandsniff-ooh-campaign) takes the age-old concept that sex sells to extremely new heights. The ad includes numerous shots of [erotic senior women](https://www.trendhunter.com/trends/im-high-right-now-campaign) indulging in [vanilla ice cream](https://www.trendhunter.com/trends/magnum-ice-cream-ads). If this isn’t enough, the organization’s print ads move to the other end of the age spectrum with one having a baby bungee jumping from an umbilical cord. What’s the message here? Daredevils are apparently born loving fear. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 83% | Activity: 100% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Why This Trend Is Growing - **Non-profit Marketing:** Non-profits are employing provocative advertising tactics to increase awareness and generate bold brand messages. - **Senior Target Market:** Marketing campaigns that are catered towards seniors have the opportunity to redefine these neglected demographic groups while increasing their purchasing power and demographic visibility. - **Shocking Advertisements:** Audiences respond to exaggerated and controversial content giving rise to bold and provocative visual campaign messages. ### Industries Being Reshaped - **Nonprofits:** Nonprofits can gain significant exposure and brand equity through breakthrough advertising while promoting their missions. - **Food and Beverage:** Food and beverage brands can deploy seductive advertising campaigns to appeal to their targeted demographics and increase product sales. - **Entertainment:** Entertainment brands can innovate their marketing strategies by creating seductive visuals and ideas in their advertising campaigns to enhance consumer engagement and create brand loyalty. ## Related on Trend Hunter - [Vegetable-Themed Condoms](https://www.trendhunter.com/trends/the-rise-of-horticulture.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Wild Granny Campaigns](https://www.trendhunter.com/trends/your-grandmas-energy-drink.md) - [Youthful Ice Cream Campaigns](https://www.trendhunter.com/trends/breyers-carbsmart.md) - [Pro-Aging Campaigns](https://www.trendhunter.com/trends/give-us-the-finger.md) - [Burger Ad Campaigns](https://www.trendhunter.com/trends/burger-kings-new-campaign.md) - [Interactive Scented Billboard Ads](https://www.trendhunter.com/trends/lola-mullenlowe.md) - [Neuroscientific Bodycare Campaigns](https://www.trendhunter.com/trends/scent-alchemy.md)