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Upsurge in Sexy Branding for Cosmetics

 - Nov 19, 2006
References: suntimes & news.agendainc
With new cosmetic names like Temptress, Vixen, Teasing Flirt, or Tie Me to the Bedpost, cosmetic companies are adding sex to their brands. The Chicago Sun-Times describes, "Makeup has always been about sex -- usually implicitly. Now things are becoming more explicit. Sexy names are overrunning cosmetics counters, making a simple task such as buying blush seem like a trip to the curtained-off section of your local movie rental place." Some believe that the trend is growing because sexy make-up has a broader appeal than lingerie which is blatantly marketed using just one body type. In contrast, sexy make-up is appealing to all woman.