# Erotic dVb Ads Intimately Beckham Night By Bianca | Published 2007-09-08 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/erotic-ads References: [dailymail](http://www.dailymail.co.uk/pages/you/article.html?in_article_id=480540&in_page_id=1908) David and Victoria have launched Intimately Beckham Night, new [his and hers fragrances](https://www.trendhunter.com/trends/eau-intimite) under their dVb line. "I think this perfume is very much 'us.' If you look at the packaging, you can see it's stylish, it's timeless, it's quality and it's fashion," Victoria Beckham, 33 told the Daily Mail. The ads feature the sexy Spice Girl and [hunky soccer star](https://www.trendhunter.com/trends/thirsty-for-more-campaign), who many consider to be the world's most beautiful couple, in a "passionate embrace in the bathroom as well as in bed" and are the pair's [most risque images](https://www.trendhunter.com/trends/handbag-scents) to date. "Obviously not many people see this side of us and I think that's what's great about have a fragrance like this," said David, 32. "That box, the bottles -- it's a way of us showing our dark side." The duo was inspired for the scent while they were living in Spain. "I would go to the factory in Barcelona and work with the perfumiers, and I would draw bottle and packaging ideas to show David. And he loved it because he got all these little sample bottles," Posh was quoted. Check out the behind-the-scenes footage for the ultra-sexy W shoot. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 90% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Intimately Beckham Night Fragrances:** Opportunity for innovation in the luxury fragrance industry with a focus on sexy and provocative branding. - **Celebrity Endorsement in Advertising:** Disruptive innovation opportunity to create bold and controversial ad campaigns featuring famous couples. - **Personal Branding in Perfume:** Opportunity to capitalize on the trend of celebrities launching their own unique fragrances to express their personal brand. ### Sectors Adopting This - **Luxury Fragrance:** Luxury fragrance industry can leverage the trend of provocative and risque branding to create unique and bold products. - **Advertising and Marketing:** Advertising industry can explore the use of celebrity endorsements to create attention-grabbing and memorable campaigns. - **Personal Care:** Personal care industry can tap into the trend of personal branding and launch innovative perfumes that reflect individuals' unique personalities. ## Related on Trend Hunter - [Naturalistic Amber-Forward Fragrances](https://www.trendhunter.com/trends/david-beckham-true-instinct.md) - [Celebrity-Designed Street Fashion](https://www.trendhunter.com/trends/victoria-beckham-2.md) - [Perfumery Tradition-Inspired Fragrances](https://www.trendhunter.com/trends/boudoir.md) - [Star-Studded Men's Fragrance Campaigns](https://www.trendhunter.com/trends/boss-bottled-beyond.md) - [Mediterranean-Inspired Fragrance Lines](https://www.trendhunter.com/trends/devotion-for-men.md) - [Cocktail-Inspired Fragrances](https://www.trendhunter.com/trends/pepe-jeans-london-fragrances.md) - [Mood-Enhancing Fragrance Collections](https://www.trendhunter.com/trends/vibe-perfume.md) - [Limited Edition Micellar Packaging](https://www.trendhunter.com/trends/bioderma.md) - [Athlete-Remixed Retro Football Boots](https://www.trendhunter.com/trends/predator-24-1.md)