# Talcum-Tossing Fashiontography 'From Dust' by Ernst H. Schwendinger Looks Frozen By Marissa Brassfield | Published 2010-09-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ernst-h-schwendinger References: [behance.net](http://www.behance.net/gallery/From-Dust/693934) & [pro-foto.li](http://www.pro-foto.li/2009/Home.html) 'From Dust' by Ernst H. Schwendinger is an [all-white beauty shoot](https://www.trendhunter.com/trends/mac-cosmetics-and-ella-gross) that uses a substance eerily similar to talcum powder to achieve a [wintry, frostbitten aesthetic](https://www.trendhunter.com/trends/chanel-winter-tale). The model's face is covered in white powder; the bits that stick to her lips make me think of a lost hiker in frozen tundra, a victim to the elements. However, the model in Ernst H. Schwendinger's photo set is no victim. She tosses talcum powder into the air, vamping blithely. See more shots from the pictorial above. ## Trend Insights (Trend Hunter) - Score: 0.3/10 - Popularity: 2% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Wintry Aesthetics:** Using powders and other materials to create a frostbitten look, creating opportunities for innovative cosmetic products. - **Natural Elements in Fashion:** Incorporating natural elements like talcum powder and even snow into fashion shoots to create unique and eye-catching visuals that can inspire innovative product designs. - **Environmental Beauty:** Increasing focus on natural beauty and the use of environmentally-friendly materials and ingredients in makeup and skincare products. ### Industries Being Reshaped - **Cosmetics:** Creating innovative cosmetic products that incorporate powders and other materials to recreate the wintry aesthetic seen in 'From Dust'. - **Fashion Photography:** Incorporating natural elements into fashion photography to create unique and memorable visuals that can inspire new product designs and advertising campaigns. - **Environmentally-friendly Beauty:** Developing new lines of beauty products that use environmentally-friendly materials and ingredients to appeal to consumers who prioritize sustainability. ## Related on Trend Hunter - [Body Powder Bundles](https://www.trendhunter.com/trends/dust-duo.md) - [Whimsical Mischief Fragrances](https://www.trendhunter.com/trends/angels-powder.md) - [Blurred Soft-Focus Cosmetics](https://www.trendhunter.com/trends/cloud-touch-finish-collection.md) - [Elegant Pressed Finishing Powders](https://www.trendhunter.com/trends/pressed-finishing-powder.md) - [Springtime Makeup Powders](https://www.trendhunter.com/trends/undereye-powder.md) - [Intricately Designed Compact Powders](https://www.trendhunter.com/trends/pink-gateau-powder-compact.md) - [Scented Talc-Free Dusting Powder](https://www.trendhunter.com/trends/talcfree-dusting-powder.md) - [Glittery Powder Sprays](https://www.trendhunter.com/trends/starcrossed-dreams.md) - [Surrealist Beauty Lines](https://www.trendhunter.com/trends/toiletpaper-magazine.md)