# Artistic Androgyny Photographer Ernst Coppejans' 'Pretty Masculine' Collection By Armida Ascano | Published 2010-09-04 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/ernst-coppejeans References: [photographyserved](http://www.photographyserved.com/Gallery/Pretty_Masculine/621939) & [photographyserved](http://www.photographyserved.com/Gallery/Pretty_Masculine/621939) Ernst Coppejeans' photo series entitled 'Pretty Masculine' aims to show [contrast and contradiction amongst stereotypes](https://www.trendhunter.com/trends/songs-of-siren). The models for the shoot all have two things in common: they are all gay, and they all have beards. Thus, Ernst Coppejeans feels that these models represent "Rough versus polished, [masculine versus feminine](https://www.trendhunter.com/trends/sujitha-shivajothi), hard versus soft ..." The associated stereotypes with those who are gay and those with rugged facial hair are very different -- and, in many cases, polar opposites. This opposition is what Ernst Coppejeans succeeds in capturing through these photos. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 97% | Activity: 94% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### What's Driving This Trend - **Contrasting Stereotypes:** This trend highlights the opportunity for businesses to challenge and break down societal stereotypes by promoting diversity and inclusivity. - **Artistic Representation of Identity:** This trend offers a chance for innovative artists and creatives to explore the complexities of identity and challenge traditional norms through their work. - **Exploring Gender Fluidity:** This trend presents a disruptive innovation opportunity for industries to rethink traditional gender norms and develop inclusive products and services that cater to a diverse range of identities. ### Who This Affects Most - **Fashion and Beauty:** The fashion and beauty industry can leverage this trend by promoting gender-neutral clothing, cosmetics, and accessories that cater to diverse identities and challenge traditional stereotypes. - **Advertising and Marketing:** The advertising and marketing industry can embrace this trend by creating campaigns that celebrate diversity and challenge societal norms, fostering inclusivity and brand authenticity. - **Photography and Art:** The photography and art industry can tap into this trend by exploring and showcasing diverse representations of identity, challenging stereotypes, and sparking critical conversations through visual storytelling. ## Related on Trend Hunter - [Redefined Masculinity Branding](https://www.trendhunter.com/trends/tough-guys-soft-sweaters.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Queer Wool Runway Looks](https://www.trendhunter.com/trends/i-wool-survive.md) - [Gendered Concept-Exploring Furniture](https://www.trendhunter.com/trends/la-casa-dentro.md) - [Celebratory LGBTQ Haircare Campaigns](https://www.trendhunter.com/trends/pantene-beautifulgbtq-campaign.md) - [Warped Dynamic New-Gen Eyewear](https://www.trendhunter.com/trends/vern-morph-and-form.md) - [AI-Generated Poetic Photo Series](https://www.trendhunter.com/trends/emilio-alarcn.md) - [Disruptive Fashion Art Galleries](https://www.trendhunter.com/trends/dirty-looks.md) - [Queer Storytelling Sculptural Lights](https://www.trendhunter.com/trends/something-sticky-series.md)