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# Scented Playgrounds
Ernesto Neto Delves Into Childhood Imagination with His Art

By Shelby Lee Walsh | Published 2009-05-27 | Life-Stages
Source: Trend Hunter, https://www.trendhunter.com/trends/ernesto-neto
References: [psfk](http://www.psfk.com/2009/05/site-visit-ernesto-netos-anthropodino.html)

Ernesto Neto had an exhibition of his insanely out-there artwork this past weekend at the Armory in New York’s Midtown. The Brazilian artist dazzled kids and parents alike with his [imaginative playground](https://www.trendhunter.com/trends/archipelago-playscape) that combined caves, tents, tunnels and nylon dripping from the ceiling holding [scented spices](https://www.trendhunter.com/trends/jardim-sol-de-janeiro).

Ernesto Neto sparks kids’ (and adults) imagination by including all senses in his eye-popping exhibit.

**Implications** - The recession caused consumers to experience feelings of angst and anxiety about the economy. In response, savvy artists created [otherworldly illustrations](https://www.trendhunter.com/trends/jeffrey-deitch-art-gallery) that engaged visitors' senses in new and unusual ways. The most successful of these installations inspired nostalgia for the innocence and wonder of childhood, turning art patrons into tourists experiencing a new land.

## Trend Insights (Trend Hunter)

- Score: 1.6/10
- Popularity: 29% | Activity: 10% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth)

## Key Themes

### What's Driving This Trend

- **Multi-sensory Exhibits:** Artists are incorporating sensory experiences into exhibitions in order to evoke nostalgia and wonder in visitors.
- **Interactive Playgrounds:** Artists are designing immersive playgrounds that engage children and adults in imaginative play.
- **Scented Environments:** Art installations are incorporating scent as a way to enhance the sensory experience and mood of visitors.

### Who This Affects Most

- **Art and Entertainment:** There is an opportunity for artists and entertainers to create immersive multi-sensory experiences that transport visitors to new and imaginative worlds.
- **Education and Museums:** Museums and educational institutions could benefit from incorporating interactive and sensory exhibits to engage visitors in new and innovative ways.
- **Retail and Hospitality:** Retailers and hospitality companies could enhance the customer experience by incorporating scent into their environments to evoke certain moods and emotions.

## Related on Trend Hunter

- [Explorative Artwork Playground Installations](https://www.trendhunter.com/trends/the-cuddly-playground.md)
- [Wonderous Art Installations](https://www.trendhunter.com/trends/your-psychoacoustic-light-ensemble.md)
- [Nostalgia-Inspired Experiences](https://www.trendhunter.com/trends/bubble-planet.md)
- [Inflatable Vibrant Art Installations](https://www.trendhunter.com/trends/forest-dancer.md)
- [Generational-Lasting Dynamic Playgrounds](https://www.trendhunter.com/trends/mike-hewson-2.md)
- [Immersive Balloon Experiences](https://www.trendhunter.com/trends/balloon-story-popup.md)
- [Community-Centric Sculptural Installations](https://www.trendhunter.com/trends/playful-sculptures.md)
- [Painting-Immersive Photo Exhibits](https://www.trendhunter.com/trends/new-ground-exhibition.md)
- [Perception-Challenging Art Exhibitions](https://www.trendhunter.com/trends/becoming-familiar.md)
