# Modern Male Skincare Lines Ernest Supplies Creates Effective Eco-Friendly Cosmetics for Men By Rebecca Byers | Published 2015-06-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ernest-supplies References: [mensjournal](http://www.mensjournal.com/health-fitness/grooming/earth-friendly-skincare-for-travelers-20131119) & [ernestsupplies](http://www.ernestsupplies.com/collections/all) Ernest Supplies is a stylized skincare brand aiming to bring simple and effective cosmetics for men to the mainstream. The line is entirely eco-friendly, portable and comes in a set of streamlined pouch packaging. The contemporary line follows a popular progression in the marketing of [men's skincare lines](https://www.trendhunter.com/trends/antiaging-skincare-set) that sees the brand aligned with an earthy, natural color scheme and imagery that suggests scientific precision. In particular, the Ernest Supplies skincare line features a white medical cross that recalls the feeling of clinical prescription rather than effeminate indulgence. The skincare portion of the Ernest Supplies line includes a [protective matte moisturizer](https://www.trendhunter.com/trends/kizen-complete-facial-moisturizer), a cooling shave cream and a [soap-free face wash](https://www.trendhunter.com/trends/real-soap-body-wash). Each of the items are available on their own or in a set of three. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 38% | Activity: 40% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Eco-friendly Skincare for Men:** There's an opportunity to create male grooming products with sustainability in mind. - **Simplicity in Skincare for Men:** There's a demand for simple and effective skincare products targeted specifically towards men. - **Clinical Skincare for Men:** There's potential in marketing men's skincare lines with imagery that suggests scientific precision, such as a white medical cross or clinical prescription aesthetic. ### Industries Being Reshaped - **Men's Grooming:** There's an opportunity to create innovative skincare and grooming products specifically targeted towards men. - **Eco-friendly Cosmetics:** There's a growing market for eco-friendly cosmetics and personal care products. - **Clinical Skincare:** There's potential in creating skincare products that have a clinical prescription aesthetic to appeal to consumers who prioritize science and precision in their skincare routines. ## Related on Trend Hunter - [Modern Men's Skincare Lines](https://www.trendhunter.com/trends/magnolia-league.md) - [Simplistic Skincare Essentials](https://www.trendhunter.com/trends/gen-z-males.md) - [Men-Specific Skincare Products](https://www.trendhunter.com/trends/caldera-lab1.md) - [Minimalist Masculine Skincare Sets](https://www.trendhunter.com/trends/skincare-routine.md) - [Men-Targeted Skincare Regimes](https://www.trendhunter.com/trends/antiaging-skincare-set.md) - [Limited-Ingredient Skincare](https://www.trendhunter.com/trends/true-barrier-for-men.md) - [Anti-Aging Men's Skincare Sets](https://www.trendhunter.com/trends/brickell-mens-products.md) - [Men-Focused Age Defence Skincare](https://www.trendhunter.com/trends/nivea-mens.md) - [Men-Targeted Private Label Cosmetics](https://www.trendhunter.com/trends/mens-grooming-product-range.md)