# Raw Monochromatic Series The Erin Wasson Rika Magazine Editorial Strips Down the Supermodel By Leslie Chen | Published 2013-07-18 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/erin-wasson-rika-magazine References: [fashiongonerogue](http://www.fashiongonerogue.com/erin-wasson-poses-for-annemarieke-van-drimmelen-in-rika-magazine/) & [rikaint](http://www.rikaint.com/issue8-preview/) This Erin Wasson Rika Magazine editorial provides a much needed break from the over-glamorized shoots that magazines seem to be filled with these days. Photographed by Aneemarieke van Drimmelen, the spread lets audiences see a different side of the supermodel - one that is [laid back, raw and elegant](https://www.trendhunter.com/trends/modeloffduty-essentials). Stylist Dimphy den Otter dresses Wasson in designs like [loose sweaters](https://www.trendhunter.com/trends/alyson-eastman), a drawstring skirt and a comfy leopard print one-piece that complements the casual feel of the images. The models hair is kept down in loose waves to complete the shoot's natural look. Although the editorial was shot on the [streets of LA](https://www.trendhunter.com/trends/california-holiday), there isn't a hint of excessive consumerism or the need to portray a perfect Barbie doll look. Be sure to check out the images from the Erin Wasson Rika Magazine photo shoot above. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 41% | Activity: 23% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Raw Photography Trend:** Opportunities for photographers to showcase the beauty of natural, unpolished images in fashion shoots. - **Minimalist Fashion Trend:** Opportunities for designers to create garments that are comfortable, relaxed, and still stylish. - **Authenticity Trend:** Opportunities for models and brands to showcase their natural, unfiltered selves instead of relying on excessive editing and post-production. ### Industries Being Reshaped - **Fashion Industry:** Industry professionals can create fashion merchandise and campaigns that are more minimalist and natural. - **Photography Industry:** Industry professionals can explore new venues to promote authentic beauty and raw photography. - **Entertainment Industry:** Industry professionals can pursue less perfect, more relatable celebrities in movies, magazines, and social media. ## Related on Trend Hunter - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Desert-Inspired Fashion Collections](https://www.trendhunter.com/trends/rudsak-ss25-collection.md) - [Unretouched Photography Books](https://www.trendhunter.com/trends/dove-reimagine-beauty.md) - [Model-Off-Duty Essentials](https://www.trendhunter.com/trends/modeloffduty-essentials.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md)