# Sandy Accessorized Shoots The Erin Wasson 'Low Luv' Jewelry Campaign is Stripped Down By Marriska Fernandes | Published 2011-11-09 | Updated 2012-01-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/erin-wasson-low-luv-jewelry References: [fashiongonerogue](http://fashiongonerogue.com/erin-wasson-luv-dan-martensen/) & [erinwasson](http://www.erinwasson.com/) When a beautiful bombshell strips down along shady beaches, it's hard for onlookers to take their eyes away, as seen in the Erin Wasson 'Low Luv' Jewelry campaign. The campaign stars Erin Wasson in black and white shots that heighten the intensity of the shoot. She highlights her jewelry as she lies relaxingly across sandy beaches. Captured by Dan Martensen, the shoot is done from many different angles and a light background. With loose, let-down damp hair and [dangling chains and bracelets](https://www.trendhunter.com/trends/organicinspired-jewelry), Wasson looks stunning. The [classy and edgy jewelry](https://www.trendhunter.com/trends/the-art-of-adornment) featured pops out like a jack-in-the-box due to the intense poses by Wasson. The Erin Wasson 'Low Luv' Jewelry Campaign is attention-grabbing. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 82% | Activity: 84% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Minimalist Jewelry:** Disruptive innovation opportunity: Designing minimalist jewelry that stands out with clean lines and simple aesthetics. - **Beach-inspired Campaigns:** Disruptive innovation opportunity: Creating beach-inspired campaigns that capture attention and showcase products in a natural and alluring setting. - **Black and White Photography:** Disruptive innovation opportunity: Exploring the power of black and white photography to enhance the visual appeal of marketing campaigns. ### Industries Being Reshaped - **Fashion Jewelry:** Disruptive innovation opportunity: Introducing innovative designs and materials to elevate the fashion jewelry industry. - **Photography:** Disruptive innovation opportunity: Developing new techniques and styles in photography to create visually captivating campaigns. - **Advertising and Marketing:** Disruptive innovation opportunity: Leveraging unconventional settings and aesthetics to create impactful advertising and marketing campaigns. ## Related on Trend Hunter - [Summer-Inspired High-End Jewelry](https://www.trendhunter.com/trends/sol-collection.md) - [Exquisite High Jewelry Campaigns](https://www.trendhunter.com/trends/campaign-film.md) - [Sun-Soaked Resort Collections](https://www.trendhunter.com/trends/golden-hour-getaway-collection.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Sustainable High-Quality Jewelry](https://www.trendhunter.com/trends/erin-tracy.md) - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md) - [Quilted Jewelry Campaigns](https://www.trendhunter.com/trends/coco-crush.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md)