# Tropical Spring Fashion The Erin Wasson Esprit Spring/Summer 2011 Campaign is Sweet and Sassy By Chalaine Mantha | Published 2011-04-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/erin-wasson-esprit References: [sassisamblog](http://www.sassisamblog.com/2011/04/13/erin-wasson-esprit-springsummer-2011-campaign/) & [esprit](http://www.esprit.com/) The Erin Wasson Esprit Spring/Summer 2011 campaign is a glorious mixture of both land and water prints that represent each season separately. Wasson was photographed by Peter Gehrke on the glorious beaches of the Maldives. The Erin Wasson Esprit photo shoot is split up into two sets of images. The first set is more summery, featuring Wasson in beautiful [aqua clothing](https://www.trendhunter.com/trends/triangls-mirage-drop) that matches the color of the ocean. You may have a craving for a [tropical island vacation](https://www.trendhunter.com/trends/resort-wear-label) after viewing these gorgeous images. The second set of images is for spring and features the model in [flowing flower-printed dresses](https://www.trendhunter.com/trends/reformation-spring-2025) that match the season perfectly. The brand Esprit creatively spells out its name in pretty flowers in the colors of pink, yellow, red and white. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 98% | Activity: 90% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Seasonal Prints Fashion:** Opportunity for fashion brands to create seasonal print collections for year-round attire. - **Beachwear Fashion:** Opportunity for fashion brands to innovate with beachwear and matching accessories. - **Mixed Media Campaigns:** Opportunity for brands to experiment with mixed media campaigns for increased engagement and brand awareness. ### Industries Being Reshaped - **Fashion and Apparel:** Innovation opportunities for fashion brands to create seasonal print collections and beachwear accessories. - **Travel and Tourism:** Opportunity for travel brands to promote tropical island vacations based on tropical fashion trends. - **Advertising and Marketing:** Opportunity for marketing campaigns to experiment with mixed media and increase brand engagement. ## Related on Trend Hunter - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Spring Bring-Ready Apparel](https://www.trendhunter.com/trends/swimwear-and-vacation-outfits.md) - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md) - [Spring Fashion Blooms](https://www.trendhunter.com/trends/reformation-spring-2025.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Tranquil Spring Apparel](https://www.trendhunter.com/trends/livms-soul-place-series.md) - [Sun-Soaked Resort Collections](https://www.trendhunter.com/trends/golden-hour-getaway-collection.md) - [Transitional Spring Collections](https://www.trendhunter.com/trends/splendid-srping-2025.md)