# Sunny Backyard Editorials This Shoot of Erin Wasson by David Mushegain is Casual and Cute By Joanne Lam | Published 2010-07-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/erin-wasson-by-david-mushegain References: [studdedhearts.blogspot](http://studdedhearts.blogspot.com/2010/06/naturalstate.html) & [models](http://models.com/people/david-mushegain) Keeping it local, this spread of Erin Wasson by David Mushegain presents the high-fashion model in some [casual looks](https://www.trendhunter.com/trends/modeloffduty-essentials), chilling around town. Natural yet stylish, Erin Wasson manages to show off her golden locks in this series, adding a warm glow to each print. Presenting a playful side to the gorgeous model, this shoot definitely manages to capture a childlike vibe, proving that a supermodel's looks are not limited to high-fashion shots. **Implications** - Consumers are attracted to products and advertisements that show public figures and celebrities in more personal and intimate levels. By presenting a high-fashion model in a more humble setting, audiences feel a stronger connection to the product and company. Consumers are more likely to trust [celebrity endorsements](https://www.trendhunter.com/trends/star-studded) that show the person as relatable and approachable, as it presents the product in a more honest light. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 86% | Activity: 84% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Personalized Celebrity Endorsements:** Focusing on showcasing public figures and celebrities in more personal and relatable settings can create a stronger connection between audiences and products. - **Humble High-fashion:** Presenting high-fashion models in more humble settings can appeal to consumers by providing a more approachable and relatable image of the brand. - **Intimate Advertising:** Advertisements that capture a more intimate and personal side of celebrities can generate trust and credibility among consumers. ### Sectors Adopting This - **Fashion:** Fashion brands can adopt the trend of showcasing models in more humble settings to create a stronger connection with consumers and differentiate themselves in the market. - **Marketing and Advertising:** Marketing and advertising agencies can explore the concept of intimate advertising by featuring celebrities in more personal settings to enhance the effectiveness of their campaigns. - **Celebrity Endorsements:** Companies that use celebrity endorsements can benefit from personalized endorsements that showcase celebrities in relatable scenarios to establish a more genuine connection with the target audience. ## Related on Trend Hunter - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Effortless Urban Campaigns](https://www.trendhunter.com/trends/knys-fall-2025.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Sun-Soaked Resort Collections](https://www.trendhunter.com/trends/golden-hour-getaway-collection.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Summer-Inspired High-End Jewelry](https://www.trendhunter.com/trends/sol-collection.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md)