# Seductively Sandy Editorials The Erin Heatherton June 2011 Elle UK Shoot is Brilliantly Beachy By Corinne Guirgis | Published 2011-06-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/erin-heatherton-june-2011 References: [zac-fashion](http://zac-fashion.com/erin-heatherton-by-enrique-badulescu-for-elle-uk-june-2011) & [stylebrity](http://www.stylebrity.co.uk/fashion-news/5010/erin-heatherton-topless-in-elle-uk.html/) The Erin Heatherton June 2011 ELLE UK editorial is creatively colored and beautifully shot. The strikingly beautiful Victoria's Secret model shows off her diversity with this deeper, more thought-provoking shoot entitled When the Dawn Breaks, which claims to show off a newer, more unexpected side of the summer season. The editorial shows off Heatherton's racier side with a few topless shots. For the most part, the shoot strikes the balance between classy and sensual without crossing the line. Set alongside some [beautiful beaches](https://www.trendhunter.com/trends/new-swim-collection) and even in the ocean, this spread will definitely get you excited about upcoming [summer fashions](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection) and everything that comes with them. The overarching theme of the shoot is to showcase color -- "Think you've seen all the ways to [wear color this season](https://www.trendhunter.com/trends/lorette-springsummer-collection)? Think again. Think neon. Think texture. Think wear it your way." This exciting subtitle tells a story about the way that fashion is always changing and pushing boundaries, which is exactly what Heatherton and photographer Enrique Badulescu are doing throughout the shoot. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 73% | Activity: 77% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Colorful Fashion:** Disruptive innovation opportunity: Develop new ways to incorporate neon colors and textures in fashion designs. - **Diversity in Modeling:** Disruptive innovation opportunity: Promote inclusivity in the modeling industry by showcasing models with unexpected and diverse looks. - **Classy Sensuality:** Disruptive innovation opportunity: Create a balance between classy and sensual fashion shoots that push boundaries without crossing the line. ### Who This Affects Most - **Fashion:** Disruptive innovation opportunity: Explore new ways to experiment with colors and textures in fashion designs. - **Photography:** Disruptive innovation opportunity: Develop innovative techniques for capturing the balance between classiness and sensuality in fashion photography. - **Modeling:** Disruptive innovation opportunity: Embrace diversity by featuring models with unconventional looks and diverse backgrounds in fashion editorials. ## Related on Trend Hunter - [Sun-Soaked Resort Collections](https://www.trendhunter.com/trends/golden-hour-getaway-collection.md) - [Enchanting Mediterranean Swim Collections](https://www.trendhunter.com/trends/casa-del-sol-collection.md) - [Coastal-Inspired Activewear Launches](https://www.trendhunter.com/trends/set-actives-new-drop.md) - [Versatile Sleek Swimwear Designs](https://www.trendhunter.com/trends/dandy-del-mar.md) - [Vibrant Lingerie Collections](https://www.trendhunter.com/trends/lorette-springsummer-collection.md) - [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md)