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# Draping Velvet Fashions
The Erin Fetherston for Juicy Couture Collection is Fun and Chic

By Meghan Young | Published 2010-11-09 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/erin-fetherston-for-juicy-couture
References: [fabsugar](http://www.fabsugar.com/Erin-Fetherston-Juicy-Couture-11887981) & [juicycouture](http://www.juicycouture.com/womens/erin-fetherston-collection/?p=0)

These images from the Erin Fetherston for [Juicy Couture](https://www.trendhunter.com/trends/juicy-couture-x-madhappy) collection definitely make a lasting impression. The perfect holiday line, it has all the trappings needed to be an instant hit with fashion-lovers the world over.

Filled with velvet details, draping fabrics, [sparkling accessories](https://www.trendhunter.com/trends/the-art-of-adornment) and more, the Erin Fetherston for Juicy Couture collection is made for the chic sophisticated woman. I can only hope that this isn't the last collaboration between the two.

## Trend Insights (Trend Hunter)

- Score: 2.3/10
- Popularity: 51% | Activity: 10% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What Makes This Trend Stand Out

- **Velvet Fashion Trend:** The rise of velvet fashion trends presents an opportunity for luxury apparel brands to innovate and incorporate this trend into their collections.
- **Draping Fabric Trend:** The surge in popularity of draping fabrics allows for clothing brands to explore new silhouettes and designs, creating opportunities for innovative ready-to-wear collections.
- **Collaboration Trend:** The growing popularity of collaborations between designers and brands opens up possibilities for disruptive innovation in the fashion industry, as more unconventional partnerships are formed.

### Sectors Adopting This

- **Luxury Apparel Industry:** The usage of luxe materials such as velvet in fashion collections, opens up opportunities to experiment with innovative designs and elevate the brand experience.
- **Ready-to-wear Industry:** The increased popularity of draping fabrics presents opportunities for ready-to-wear fashion brands to create new, comfortable, and stylish silhouettes while incorporating this trend.
- **Fashion Industry:** The growth of collaboration trend presents the chance for fashion brands to combine their unique strengths and create something new and fresh using cross-industry collaborations.

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