# Sports-Reporting Pitchmen Erin Andrews is the Newest Face of the Reebok Zigtech By Michael Hines | Published 2011-01-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/erin-andrews References: [solecollector](http://solecollector.com/Sneakers/News/Reebok-Signs-ESPN-s-Erin-Andrews-To-Pitch-ZigTech/) & [reebok](http://www.reebok.com/US/more/zigtech) [ESPN](https://www.trendhunter.com/trends/jameson-football-flask) sideline reporter Erin Andrews is the newest member of the [Reebok Zigslash](https://www.trendhunter.com/trends/angel-reese) team. Erin Andrews joins athletes like Sidney Crosby and Peyton Manning who have all been pitching Reebok’s new shoe. This is interesting because Erin Andrews is neither a celebrity nor an athlete. You have to wonder if Reebok is unwittingly paving the way for others involved in sports media to get [lucrative endorsement deals](https://www.trendhunter.com/trends/yeti-boo). I can’t wait to see a Joe Buck tracksuit or a Chris Berman shoe pack. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 41% | Activity: 6% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Why This Trend Is Growing - **Sports Media Endorsements:** Erin Andrews' endorsement deal with Reebok signals a potential trend of sports media personalities securing lucrative endorsement deals. - **Non-athlete Endorsements:** Reebok's decision to partner with Erin Andrews suggests a rising trend of brands targeting non-athlete individuals in the endorsement space. - **Expansion of Athlete Brands:** Sidney Crosby and Peyton Manning being part of Reebok's Zigtech team hints at a trend of athletes leveraging their personal brands beyond their respective sports. ### Industries Being Reshaped - **Sports Media:** The involvement of Erin Andrews in Reebok's endorsement campaign presents a disruptive innovation opportunity for sports media professionals to explore collaboration with brands. - **Sports Apparel:** Reebok's partnership with Erin Andrews opens up possibilities for disruptive innovation in the sports apparel industry by targeting non-athlete consumers. - **Athlete Branding:** The expansion of athlete brands through endorsements like Reebok's Zigtech offers an opportunity for innovative strategies within the athlete branding industry. ## Related on Trend Hunter - [NFL-Themed Jewelry Collaboration](https://www.trendhunter.com/trends/baublebar-and-wear-by-erin-andrews.md) - [Collage Basketball Apparel Collaborations](https://www.trendhunter.com/trends/angel-reese.md) - [Athlete-Starring Footwear Campaigns](https://www.trendhunter.com/trends/speed-shopping.md) - [Athlete Collaborative Sneaker Series](https://www.trendhunter.com/trends/angel-reese-1.md) - [Stunning Designer-Backed Shoe Revamps](https://www.trendhunter.com/trends/danielle-guizio1.md) - [Nostalgic Timeless Sports Apparel](https://www.trendhunter.com/trends/reebok-x-anine-bing.md) - [Athlete-Centric Cosmetics Partnerships](https://www.trendhunter.com/trends/canadian-ambassador.md) - [Bold Sports Apparel Campaigns](https://www.trendhunter.com/trends/we-got-now-1.md) - [Contemporary Functional Athleticwear](https://www.trendhunter.com/trends/reebok-x-danielle-guizio.md)