# Manly Hipster Yoga The Erin Althea Bro-ga Series is Hilarious By Tia Clarke | Published 2013-05-03 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/erin-althea References: [designtaxi](http://designtaxi.com/news/357321/Give-Us-Your-Best-Caption-Yoga-For-Dudes/) & [thecreativefinder](http://thecreativefinder.com/portfolio-broad.php?username=erinalthea) Californian Illustrator Erin Althea knows that males in their 20s like their exercise as much as anyone else. Her series of hip male slackers doing chilled-out poses is hilarious. Erin’s ‘Bro-ga’ illustration features the young men doing [Yoga interpretations](https://www.trendhunter.com/trends/yoga-capsule-collection) like ‘[chair poses](https://www.trendhunter.com/trends/break)’ (which looks like the guy is just about to sit down) ‘down dog’ (lying on the ground) and ‘tree pose’ (stretching your leg by a tree, whilst smoking and drinking coffee). These hilarious illustrations will have you chuckling at the thought of your most unmotivated male friends partaking in things like ‘baby cobra poses.’ Erin is a [freelance illustrator](https://www.trendhunter.com/trends/punch-your-client) based in Oakland, California where she works on commissions for a number of high-profile clients, such as Levi Strauss. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 62% | Activity: 81% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### Why This Trend Is Growing - **Male Yoga Trend:** Opportunity for fitness and wellness brands to tap into the growing market of males interested in yoga and mindfulness. - **Humorous Fitness Content Trend:** Potential for content creators and media companies to create funny and relatable fitness content targeting young men. - **Creative Exercise Interpretation Trend:** Opportunity for innovative fitness instructors and studios to develop unique exercise routines that appeal to a younger male audience. ### Industries Being Reshaped - **Fitness and Wellness:** The male yoga trend presents disruptive innovation opportunities for fitness and wellness brands to cater to a new market segment. - **Content Creation and Media:** Humorous fitness content trend opens up opportunities for content creators and media companies to engage young male audiences with entertaining and informative content. - **Fitness Instruction and Studios:** Creative exercise interpretation trend offers innovative fitness instructors and studios the chance to differentiate their offerings and attract a niche audience. ## Related on Trend Hunter - [Scientifically Informed Yoga Series](https://www.trendhunter.com/trends/les-mills-yoga.md) - [Holistic Comfort Yoga Gear](https://www.trendhunter.com/trends/blakely-yoga-edit.md) - [Humorous Parenting Guides](https://www.trendhunter.com/trends/eat-pray-cry.md) - [Lifestyle Commentary Stool Collections](https://www.trendhunter.com/trends/hipstool-series.md) - [Sporty Solo Travel Platforms](https://www.trendhunter.com/trends/solo-travel1.md) - [Chaotic Milkshake Campaigns](https://www.trendhunter.com/trends/just-feel-the-urjj.md) - [Hyper-Local Gym Ads](https://www.trendhunter.com/trends/made-for-london-life.md) - [Luxurious Equestrian Activewear](https://www.trendhunter.com/trends/herms-yoga.md) - [Chic Contemporary Fitness Studios](https://www.trendhunter.com/trends/contemporary-fitness-studio.md)