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# Juxtaportraits
Erika Soares' ‘Graduation 00' Features Split Personalities

By Marissa Brassfield | Published 2009-05-26 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/erika-soares-graduation-00
References: [behance.net](http://www.behance.net/Gallery/Graduation-00/204261)

Erika Soares' 'Graduation 00' is a photo set comprised largely of opposites. In this collection, I observe a number of peculiar pairings like nurse and patient, stylist and client, and makeup artist and model.

Erika Soares' 'Graduation 00' is a potentâ€”if somewhat chillingâ€”reminder that there are [several personalities within an individual](https://www.trendhunter.com/trends/fragments), and more than one side to a story.

**Implications** - This collection acts as a reminder to designers that [great fashion](https://www.trendhunter.com/trends/la-famiglia-collection) is less about imprinting an identity upon a person than it is about celebrating each person's [complex and potentially intricate personality](https://www.trendhunter.com/trends/persona-ai). By embracing that truth rather than fighting it, innovative brands and artists can attract consumers who are proud of their individuality and want products that will help them express it.

## Trend Insights (Trend Hunter)

- Score: 0.7/10
- Popularity: 12% | Activity: 1% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern)

## Key Themes

### Why This Trend Is Growing

- **Complex Personalities:** Embracing the idea of multiple personalities within individuals can lead to innovative fashion designs that celebrate individuality.
- **Opposite Pairings:** Creating unexpected pairings, like nurse and patient or stylist and client, can inspire disruptive innovation in various industries.
- **Storytelling Photography:** Using photography to showcase multiple sides of a story can inspire brands and artists to create products and experiences that capture the complexity of individuals.

### Industries Being Reshaped

- **Fashion:** Innovative fashion brands can create designs that celebrate and cater to the unique and complex personalities of individuals.
- **Healthcare:** Applying the concept of opposite pairings to healthcare can lead to disruptive innovations that improve patient care and experiences.
- **Beauty:** By exploring unexpected pairings, the beauty industry can develop new products and services that cater to the diverse needs and preferences of individuals.

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