# Retro Neon-Themed Editorials Erika Pattison Channels a 70's Vibe for Elle Russia May 2014 By M | Published 2014-04-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/erika-pattison References: [visualoptimism.blogspot](http://visualoptimism.blogspot.ca/2014/04/erika-pattison-by-nikolay-biryukov-for.html) & [elle.ru](http://www.elle.ru/) For [Elle Russia's](https://www.trendhunter.com/trends/ksubi-by-elle-collection) May 2014 issue, model Erika Pattison rocked sporty printed patterns in front of vibrant neon backgrounds. Pattison showed off her long legs and lean body in several pairs of [neon high-waisted pants and skirts](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit). Each of the garments had funky, summer-friendly [botanical prints](https://www.trendhunter.com/trends/contemporary-femininity) on them, from palm trees to rose buds. The black leather snap-back, pastel sandals paired with socks and chunky necklaces added to the editorial's playful, 70's-inspired vibe. Russian photographer Nikolay Biryukov ingeniously used colored lights when he shot Pattison. The lights gave off blue, green and red hues against Pattison's pale and porcelain skin and blonde hair, adding another dynamic level to the Elle Russia's May 2014 shoot. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 95% | Activity: 64% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Neon-themed Fashion:** Disruptive innovation opportunity: Create new lines of neon-themed clothing and accessories with bold prints and vibrant colors. - **70's Inspired Style:** Disruptive innovation opportunity: Design modern fashion pieces that incorporate elements of 70's fashion, such as high-waisted pants and chunky necklaces. - **Creative Photography Lighting:** Disruptive innovation opportunity: Develop innovative techniques and technologies for using colored lights in fashion photography to create dynamic and visually striking images. ### Where This Applies - **Fashion:** Disruptive innovation opportunity: Explore new trends and styles in fashion, particularly focusing on neon-themed clothing and 70's inspired fashion. - **Photography:** Disruptive innovation opportunity: Invest in research and development of new lighting techniques and equipment to enhance the creative possibilities in fashion photography. - **Print and Design:** Disruptive innovation opportunity: Collaborate with fashion brands to create unique and bold prints for clothing and accessories, capitalizing on the popularity of neon-themed fashion trends. ## Related on Trend Hunter - [High School-Inspired Autumn Fashion](https://www.trendhunter.com/trends/erl-2.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [90s-Inspired Retro Trainers](https://www.trendhunter.com/trends/lily-mcmenamy-1.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Vintage-Inspired Apparel Capsules](https://www.trendhunter.com/trends/reebok-x-kodak.md) - [Patterned Retro Flooring](https://www.trendhunter.com/trends/the-newstalgia.md) - [Vibrant Design Collections](https://www.trendhunter.com/trends/neon-primitivism.md)