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# Reality Star Cosmetic Lines
Too Faced Partnered with Erika Jayne on its Pretty Mess Collection

By Ell Smith | Published 2019-02-27 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/erika-jayne
References: [hypebae](https://hypebae.com/2019/2/too-faced-cosmetics-real-housewives-of-beverly-hills-erika-jayne-makeup-collaboration-pretty-mess) & [toofaced](https://www.toofaced.com/pretty-mess-1/)

Too Faced has become known for its [bold makeup offerings](https://www.trendhunter.com/trends/trouble-maker-makeup), making it the perfect brand to partner with the Real Housewives of Beverly Hills' Erika Jayne on a new collection aptly titled 'Pretty Mess.'

The playful line nods toward Jayne's on-screen persona, which is just as colorful and daring as the cosmetic offerings. The line includes a [12-piece eye shadow set](https://www.trendhunter.com/trends/kimchichic-beauty) with colors ranging from sparkling gold to peach. What's most exciting are the names of some of the other products in the line, as it includes titles like 'Pat the Pu$$' or "No F*cks Left to Give.'

As expected, all of the products in this line arrive in an in-your-face pink packaging.

Image Credit: Too Faced

## Trend Insights (Trend Hunter)

- Score: 3.2/10
- Popularity: 63% | Activity: 24% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### Key Themes Behind This Trend

- **Celebrity Cosmetic Lines:** Opportunity for other cosmetic brands to partner with popular celebrities for unique product offerings and increased brand awareness.
- **Bold Makeup Offerings:** Potential for other cosmetic companies to explore bold and daring makeup options to appeal to younger and edgier demographics.
- **Playful Packaging:** Opportunity for cosmetic companies to create vibrant and eye-catching packaging to differentiate their products on shelves.

### Where This Applies

- **Cosmetics:** Cosmetic companies can leverage popular celebrity personas to gain brand recognition and increase sales.
- **Reality TV:** Reality TV shows can partner with beauty brands to create co-branded collections to promote both the show and the products.
- **Marketing:** Incorporating bold and daring product offerings and packaging can be a disruptive innovation strategy to capture a younger and more edgy consumer base.

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