# Candid Hipster Photography Erika Huffman Black and White Portraits are Raw and Revealing By Jana Pijak | Published 2014-07-17 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/erika-huffman References: [sweet-station](http://sweet-station.com/blog/2014/07/erika-huffman/) & [erikahuffman](http://www.erikahuffman.com/portraitsi) Erika Huffman is known for her raw and candid portraits and her latest series of [black and white portraits](https://www.trendhunter.com/trends/profiles-in-color) is nothing short of spectacular. After purchasing a [DSLR camera](https://www.trendhunter.com/trends/z-fc) in the winter of 2010, the photographer began to photograph her 8-month old son and hasn't stopped with her hobby ever since. Self-described as a shy introvert, the artist captures [intimate and revealing portraits](https://www.trendhunter.com/trends/summer-vonholten) of her subjects that are evocative of emotion and a spontaneous moment in time. Capturing the essence of her subjects' personalities, the photographer connects with each individuak that she captures and creates unforgettable images. "Her photographs are a record of shared moments of intimacy and are, as such, reflections of both her and her subjects.” ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 35% | Activity: 17% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Why This Trend Is Growing - **Raw Portraiture:** There is an opportunity for AI services that can edit photos in a raw and candid way to mimic Erika Huffman's style - **Emotive Photography:** Photography services can be marketed based on their ability to capture the essence of emotions in their subjects, like Erika Huffman - **Photography as Personal Expression:** There is an opportunity for businesses to market photography as a form of personal expression, like the way Erika Huffman uses it, to attract new clients ### Industries Being Reshaped - **Photography:** Photography businesses have an opportunity to market services like AI-based editing or a focus on emotive, candid photography - **Personal Branding:** Self-employed individuals, such as entrepreneurs or influencers, can leverage photography as a form of personal expression in their branding efforts - **Art:** Erika Huffman's style of raw and emotive portraiture can inspire a new movement in the art industry, with other artists creating their own unique style of candid photography ## Related on Trend Hunter - [Photography Project Series](https://www.trendhunter.com/trends/still-life-1.md) - [Creative Photo Communities](https://www.trendhunter.com/trends/hipstamatic.md) - [AI-Powered Portrait Studios](https://www.trendhunter.com/trends/ai-powered-portrait-studio.md) - [Imperfect Photography Celebrations](https://www.trendhunter.com/trends/nonnas-cam.md) - [AI-Generated Poetic Photo Series](https://www.trendhunter.com/trends/emilio-alarcn.md) - [Minimalist Industrial Cameras](https://www.trendhunter.com/trends/instant-camera-concept.md) - [Artful Self-Expressive Camera Series](https://www.trendhunter.com/trends/z-fc.md) - [Public Art Displays](https://www.trendhunter.com/trends/paul-anthony-smith.md) - [Color Photography Exhibitions](https://www.trendhunter.com/trends/profiles-in-color.md)