# Scenic Couture Editorials Erik Madigan Heck's 'Always and Forever' Story Highlights Natural Scenes By Jana Pijak | Published 2016-05-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/erik-madigan-heck References: [designscene.net](http://www.designscene.net/2016/05/yumi-lambert-bazaar-uk.html) & [instagram](https://www.instagram.com/erikmadiganheck/?hl=en) Model Yumi Lambert fronts [Harper's Bazaar's](https://www.trendhunter.com/trends/sculpting-paste) latest cover story, a striking editorial that is captured by photographer Erik Madigan Heck at the While Cliffs of Dover. The scenic [couture shoot](https://www.trendhunter.com/trends/chanel-spring-summer-2026) highlights pieces from top British designers and highlights gorgeous landscape imagery. Photographer Erik Madigan Heck's stunning work highlights mountainous landscapes and handmade gowns that each make a bold statement. Model Yumi Lambert poses in both short and voluminous dresses and more traditional gowns that display [intricate draping, ruffle and embroidery details](https://www.trendhunter.com/trends/the-st-regis-chicago-x-atelier-mira-couture). Harper's Bazaar's 'Always and Forever' editorial graces the publication's June 2016 issue and boasts feminine and fresh-faced beauty looks. The shoot's hair stylist Ali Pirzadeh teams up with makeup artist Mary Jane Frost, who opts for pale and understated cosmetics that leave model Yumi looking youthful and natural. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 72% | Activity: 66% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Natural Scenes:** Opportunity to integrate natural landscapes into fashion editorials and campaigns to create a visually striking and unique aesthetic. - **Handmade Gowns:** Innovation in handcrafted gown designs to create bold and statement-making pieces that push the boundaries of traditional fashion. - **Fresh-faced Beauty Looks:** Development of makeup techniques and products that enhance natural beauty and create fresh-faced looks for editorial shoots and everyday wear. ### Where This Applies - **Fashion Photography:** Opportunity within fashion photography industry to explore and capture scenic landscapes in a new and visually impactful way. - **Fashion Design:** Innovation in the fashion design industry to create handmade gowns that feature unique draping, ruffle, and embroidery details. - **Beauty Industry:** Development of new makeup techniques and products within the beauty industry to achieve fresh-faced and natural beauty looks. ## Related on Trend Hunter - [Gingham-Forward Apparel Edits](https://www.trendhunter.com/trends/maison-amorys-gingham-edit.md) - [Intricate Bridal Designs](https://www.trendhunter.com/trends/heli-kalkstein.md) - [Whimsical Couture Settings](https://www.trendhunter.com/trends/chanel-spring-summer-2026.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [High-End Bridal Collections](https://www.trendhunter.com/trends/vivienne-westwood-bridal-couture.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Exquisite High Jewelry Campaigns](https://www.trendhunter.com/trends/campaign-film.md) - [Timelessly Charming Fashion Collections](https://www.trendhunter.com/trends/mi-amor-collection.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md)