# Painterly Tribalism Portraits The Erik Madigan Heck Mary Katrantzou Campaign is Visually Bold By Jana Pijak | Published 2013-01-12 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/erik-madigan-heck-mary-katrantzou References: [style](http://www.style.com/stylefile/2013/01/insanity-as-imagery-courtesy-of-erik-madigan-heck/) & [maisondesprit](http://www.maisondesprit.com/archives.php?id=mary_katrantzou_SS13) Showcasing the daring designer's Spring 2013 collection, the Erik Madigan Heck Mary Katrantzou ad campaign is visually bold. Testing the boundaries of human perception, this eye-catching portrait series marries a [minimalist photographic concept](https://www.trendhunter.com/trends/jiyongkim-fw25) with the clothing collection's vibrantly patterned aesthetic. Having worked with textile expert Katrantzou since 2010, the photographer creates a painterly vision of [tribal infused prints](https://www.trendhunter.com/trends/marc-jacobs-charm-collection) that take inspiration from international currency. This creative advertorial is both artistic and fashion-forward fusing two collaborative creative forces. From [pattern-clashing backdrops](https://www.trendhunter.com/trends/audi-car-couture) and kaleidoscopic mirror image views to an underlining tribal inspiration, the Erik Madigan Heck Mary Katrantzou Spring 2013 ad campaign shines a light on the inspiring designer's sleek and brightly patterned silhouettes that display the perfect mix of simple shapes and complex color combinations. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 88% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Pattern-clashing Backdrops:** Opportunity for disruptive innovation by integrating augmented reality technology to create interactive and customizable backdrops for fashion campaigns. - **Kaleidoscopic Mirror Image Views:** Disruptive innovation potential lies in developing new ways to capture and manipulate images, creating mesmerizing kaleidoscopic effects in photography and advertising. - **Tribal-inspired Prints:** Innovation opportunity exists in combining traditional tribal motifs with modern design techniques to create unique and culturally-inspired prints for fashion collections. ### Sectors Adopting This - **Fashion Photography:** Disruptive innovation can be explored by incorporating innovative photography techniques and technologies to enhance the visual impact and storytelling of fashion campaigns. - **Augmented Reality:** Opportunity for disruptive innovation arises by leveraging augmented reality to enhance the interactive and immersive aspects of fashion advertising and visual campaigns. - **Textile Design:** Disruptive innovation can be pursued by integrating new digital textile design technologies to create visually stunning and culturally diverse prints inspired by traditional tribal patterns. ## Related on Trend Hunter - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Neighborhood-Inspired Campaigns](https://www.trendhunter.com/trends/kotn-fw-2024-collection.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Playful Spring-Forward Statements](https://www.trendhunter.com/trends/marc-jacobs-charm-collection.md)