# Menacing Street Bikes The 2012 Erik Buell Racing 1190RS Street Bike is Ready for the Road or Track By Peter Vallas | Published 2011-06-16 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/erik-buell-racing References: [asphaltandrubber](http://www.asphaltandrubber.com/bikes/2012-erik-buell-racing-1190rs/) & [erikbuellracing](http://www.erikbuellracing.com/) American bike manufacturer Erik Buell Racing have released their latest mean [sport bike](https://www.trendhunter.com/trends/aprilia-tuono-457) that promises to give you a ride for your money. The 1190RS street bike is a $40,000 motorcycle that is not only super fast, but very lightweight. Without fuel, this thing weighs a meager 389 pounds and houses a powerful 175hp engine. The power to weight ratio is unreal for this bike. The motorcycle has had a lot of attention paid to it as only 100 lucky motorcycle enthusiasts will get to own one. Its high price is due to the amount of [carbon fiber materials](https://www.trendhunter.com/trends/ducati-panigale-v4-lamborghini) that Erik Buell Racing has put into this bike. It is tuned for both the [track and road](https://www.trendhunter.com/trends/manx-and-manx-r) so you can get the ride of your life anywhere you choose. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 84% | Activity: 90% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **High-performance Street Bikes:** The demand for high-performance street bikes is growing, presenting opportunities for manufacturers to produce super fast, lightweight motorcycles like Erik Buell Racing's 1190RS. - **Exclusive Limited Editions:** Limited production run of high-end products, like the 100-unit release of the 1190RS, can create scarcity and exclusivity for the target market, increasing demand. - **Luxury Materials:** The use of luxury materials, such as carbon fiber, in motorcycles can differentiate products in the market and create a perception of high-quality and exclusivity. ### Industries Being Reshaped - **Motorcycle Manufacturing:** Manufacturers can focus on producing high-end street bikes as a way of standing out in the crowded motorcycle market and appealing to enthusiasts looking for exclusivity and high-performance. - **Luxury Goods:** The use of luxury materials like carbon fiber in high-end street bikes can appeal to consumers looking for luxury and high-quality products that differentiate themselves from standard options. - **Sporting Goods:** As the market of high-performance street bikes grow, there is an opportunity for businesses specializing in sporting goods to expand their product offerings and reach a new audience of motorcycle enthusiasts looking for these exclusive products. ## Related on Trend Hunter - [Riproaring Sport Motorbikes](https://www.trendhunter.com/trends/riproaring-sport-motorbikes.md) - [Electric Sports Motorbikes](https://www.trendhunter.com/trends/kollter-rs1.md) - [High-Tech 200 HP Superbikes](https://www.trendhunter.com/trends/hyperfighter.md) - [Limited-Run E-Bikes](https://www.trendhunter.com/trends/powerstage-rr.md) - [Ultra-Agile Performance Motorcycles](https://www.trendhunter.com/trends/bmw-r-1300-r-roadster.md) - [High-Speed Electric Dirtbikes](https://www.trendhunter.com/trends/stark-varg.md) - [Affordable Electric Motorcycles](https://www.trendhunter.com/trends/onyx-rcr.md) - [Premium Electric Motorbikes](https://www.trendhunter.com/trends/zero-ds-2024.md) - [Ultra-Luxe Italian Superbikes](https://www.trendhunter.com/trends/panigale.md)