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# Avian Street Embellishments
The Erik Berglin 'Birds' Project Mixes Mother Natures and Metropolis

By Regan Canie | Published 2011-10-07 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/erik-berglin-birds-project
References: [brooklynstreetart](http://www.brooklynstreetart.com/theblog/?p=25204) & [erikberglin](http://www.erikberglin.com/index.php?/projects/birds/)

If you're perusing New York City and happen to come across some incredibly realistic feathered friends on washed out walls or graffiti-covered concrete, chances are the Erik Berglin 'Birds' Project has touched down.

Berglin, a Swedish artist that is now a bonafide New Yorker, began in 2006 by posting ducky decals and photos of fowl around Europe to bring a touch of nature to the surroundings polluted by only propaganda and spraypaint. No need to read into the deeper meaning behind the bevy of birds, Berglin claims it's more of a hobby than anything, despite that while wheat-pasting them up, he gains a few confused looks.

The Erik Berglin 'Birds' project has been in flight for years now but will hopefully continue to add intricate exotic plummage to city slicker scenery.

## Trend Insights (Trend Hunter)

- Score: 1.3/10
- Popularity: 8% | Activity: 24% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### What's Driving This Trend

- **Street Art:** Opportunity for artists to use urban surfaces as canvases and bring art to the streets.
- **Nature-inspired Art:** Increasing demand for artwork that brings elements of nature into urban environments.
- **Public Art Installations:** Growing interest in large-scale art installations that transform public spaces.

### Who This Affects Most

- **Art and Design:** Artists and designers can explore new ways of creating and displaying artwork in urban settings.
- **Tourism and Hospitality:** Opportunity to attract tourists by showcasing unique public art installations in urban areas.
- **Advertising and Marketing:** Brands can collaborate with street artists to create visually appealing advertisements in urban spaces.

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