During the recent Almay Concert, the always uniquely-styled Lady Gaga wore a number of outfits, one of them being the Erickson Beamon Face Mask. Covering the majority of the pop star's mug and bedazzled in dark, sparkly crystal and mesh, the Erickson Beamon Face Mask (and granted, Lady Gaga) definitely stole the show.
As just another tidbit in Lady Gaga's extreme styling, this unusual mask should come as no surprise to Lady Gaga fans.
Implications - With the emergence and explosion in popularity of famous figures who will demonstrate extreme examples of attention-grabbing antics, celebrities are being forced to constantly display innovative and groundbreaking performances and styles that set them apart. Appearance and a shock factor are more important than ever in order to grab the attention of viewers and consumers.