# Submerged Dreamtorials Erich Valo Dives Deep for Surreal Photography By Kamal Musharbash | Published 2011-02-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/erich-valo References: [erichvalo](http://www.erichvalo.com/) Photographer Erich Valo's 'Water' editorial takes place deep in the ocean where his photographic abilities come to life. A mélange of dreams and fashions are correlated into a [modern mermaid fantasy](https://www.trendhunter.com/trends/shells-jewel-collection). Against the vibrant blue of the waters, the colorful green leaves and [orange jellyfish](https://www.trendhunter.com/trends/sea-of-wonder) are brought to life, brightening up the images. Erich Valo's photography collection is a poetic journey of [art and fashion](https://www.trendhunter.com/trends/alessandro-micheles), where his vision is as colorful as his images. **Implications** - Innovative photography and imagery is one of the most effective ways for a business to garner critical and audience attention. Due to its unparalleled creative nature, provocative images ensure that customers will be drawn in to a product or service. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 27% | Activity: 44% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Underwater Photography:** There is disruptive innovation opportunity in the development of equipment and techniques for underwater photography. - **Fantasy Fashion Editorials:** Disruptive innovation opportunities exist in the creation of more surreal and dreamlike fashion editorials, using unconventional settings and themes. - **Colorful Nature Imagery:** There is disruptive innovation opportunity in exploring the use of bright and vivid colors in nature-themed imagery, both above and below water. ### Where This Applies - **Photography:** Companies in the photography industry can explore new equipment and techniques for underwater photography, as well as collaborate with fashion designers and models to create surreal editorials. - **Fashion:** Fashion designers and brands can experiment with unconventional settings and themes for their editorials, such as underwater or other dreamlike scenarios, to capture audience attention. - **Nature Tourism:** Companies in the tourism industry can use colorful nature imagery, both above and below water, to attract visitors and showcase the beauty of their locations. ## Related on Trend Hunter - [Summer-Inspired Photo Collections](https://www.trendhunter.com/trends/summer-dreaming-collection.md) - [Unique Artistic Books](https://www.trendhunter.com/trends/amusebouche.md) - [Surrealist Shopping Experiences](https://www.trendhunter.com/trends/dreams-is.md) - [Mermaid-Inspired Makeup Collections](https://www.trendhunter.com/trends/shells-jewel-collection.md) - [Artistic Rum Series](https://www.trendhunter.com/trends/artists-of-the-abyss.md) - [Painting-Immersive Photo Exhibits](https://www.trendhunter.com/trends/new-ground-exhibition.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Exquisite High Jewelry Campaigns](https://www.trendhunter.com/trends/campaign-film.md) - [Surrealist Beauty Lines](https://www.trendhunter.com/trends/toiletpaper-magazine.md)