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# Highbrow Processed Cheese
Eric Ripert Reveals Kitchen Secrets from Le Bernardin

By Marissa Liu | Published 2009-09-30 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/eric-ripert
References: [newsweek](http://www.newsweek.com/id/216049/output/print) & [blog.aveceric](http://blog.aveceric.com/)

New York super-chef, Top Chef guest judge and Anthony Bourdin’s sometimes food adventurer, [Eric Ripert](http://www.eatmedaily.com/2009/09/eric-ripert-hearts-processed-cheese/) has a new television series, ‘Avec Eric,’ and in a promotional interview he reveals an interesting tid-bit about his famous New York restaurant, Le Bernardin. The sous chefs use processed cheese as a tasting reference point.

“We realized a couple of years ago that one guy was saying a sauce was bland, while another guy was saying, ‘No, it’s not bland,'" says Eric Ripert. “So to have the same palate, we buy some [cheap, fake Swiss cheese](https://www.trendhunter.com/trends/wheelveeta) full of artificial flavors. In terms of flavor, that cheese tastes identical all year long... so it give us a reference, and we can judge fairly.”

## Trend Insights (Trend Hunter)

- Score: 3.3/10
- Popularity: 3% | Activity: 87% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### What's Driving This Trend

- **Processed Cheese as Tasting Reference Point:** Food industry professionals are experimenting with processed cheese as a tasting reference point for consistent evaluations.
- **Artificial Flavoring for Consistency:** The food industry is using artificial flavoring for consistency in taste evaluations.
- **Tasting Consistency with a Fixed Reference Point:** The food industry is adapting to using a fixed reference point to ensure consistency in tasting evaluations.

### Who This Affects Most

- **Food Industry:** The food industry can take advantage of a consistent taste reference point to ensure quality control and increase customer satisfaction.
- **Flavor Industry:** The flavor industry can create more artificial flavorings for consistent taste evaluations in the food industry.
- **Quality Control Industry:** The quality control industry can focus on creating consistent taste evaluations by creating standardized reference points.

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