# Luxe Diamond Loaves Eric Kayser Pairs up with Stiletto Magazine for an Expensive Feast With Yeast By Shelby Lee Walsh | Published 2010-04-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/eric-kaysec References: [notcot.org](http://www.notcot.org/post/30059/) & [viacomit.net](http://viacomit.net/2010/04/16/stiletto-x-eric-kayser-x-mauboussin/) Eric Kayser is the creator of this [luxury bread](https://www.trendhunter.com/trends/unsliced-boule). Why is it so luxe? It contains 7 carats in the form of a ring inside. Talk about overzealous wealth. The luxe loaf was created because of a request made by [Stiletto](https://www.trendhunter.com/trends/rouge-stiletto) magazine to the talented baker himself and [the jeweler Mauboussin](https://www.trendhunter.com/trends/baked-in-gold). The bread will be "sold from Monday 5 to Saturday 10 July 2010 in the Kayser bakery ... in Paris." Everyone who visits the bakery can fill out a form entering them into the draw for the one lucky loaf. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 46% | Activity: 34% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What Makes This Trend Stand Out - **Luxury Edibles:** There is an opportunity for luxury brands to collaborate with renowned chefs and restaurants to create luxury food items with unique selling points. - **Experiential Marketing:** Creating unique and exclusive experiences with luxury products can lead to great success and wider recognition of the brand. - **Innovative Packaging:** Innovative and unique packaging can add a touch of luxury to everyday items and drive sales by attracting consumers looking for unique products. ### Sectors Adopting This - **Hospitality:** High-end hotels and restaurants can offer immersive culinary experiences with unique and luxurious food items, including collaborations with well-known chefs and luxury brands. - **Luxury Goods:** Collaborating with renowned chefs and restaurants can allow luxury brands to expand their offerings beyond traditional goods, creating unique luxury items that are exclusive and desirable. - **Packaging:** The luxury packaging industry can offer unique and innovative packaging solutions that can enhance the value of simple products and make them more appealing to luxury consumers. ## Related on Trend Hunter - [Bread-Encrusted Gemstone Jewelry](https://www.trendhunter.com/trends/rising-collection.md) - [Gourmet Festive Creations](https://www.trendhunter.com/trends/gourmet-festive-creations.md) - [Bread-Scented Fragrances](https://www.trendhunter.com/trends/bread-winner-by-skylar.md) - [Bread-Themed Fascinators](https://www.trendhunter.com/trends/bread-hat.md) - [Festive Fashion-Branded Cakes](https://www.trendhunter.com/trends/moschino-martesana-golden-panettone.md) - [Celebrity-Crafted Baked Goods](https://www.trendhunter.com/trends/yolanda-gampp.md) - [Festive Marbled Brioche Breads](https://www.trendhunter.com/trends/chocolate-brioche-wreath.md) - [Gourmet Escargot-Paired Bagels](https://www.trendhunter.com/trends/parmesan-gruyre-bagel.md) - [Croissant-Shaped Clutch Bag Designs](https://www.trendhunter.com/trends/croissant-clutch.md)