# Co-Branded Streetwear Collaborations Eric Emanuel & Diesel Launch Their Second Collection Together By Grace Mahas | Published 2020-10-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/eric-emanuel-diese References: [hypebeast](https://hypebeast.com/2020/10/eric-emanuel-diesel-fall-winter-2020-collection-collaboration) Eric Emanuel, the iconic sportswear expert, recently joined forces with Diesel, the Italian denim brand, for their second collaboration. The new series includes graphic outerwear, his signature mesh shorts, t-shirts, and limited-edition totes, all featuring the beloved flare Emanuel brings to the table. The thigh-length shorts feature the retro co-branding alongside splashy stripes, while the chenille-patched and star-adorned denim jacket is available in faded washes that perfectly compliment the signature shorts. The collection is offered in different colors, with each hue being exclusively sold at a different retailer. The fashion-forward series will be available on Fred Segal's website and store, [Bodega](https://www.trendhunter.com/trends/xt4-og-3)' web store, and [Patron of the New](https://www.trendhunter.com/trends/patron-tequila-1), as well as a "special" store that will be announced on [Instagram](https://www.trendhunter.com/trends/corteiz-and-supreme) by Emanuel shortly. Image Credit: Diesel, Eric Emanuel ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 83% | Activity: 57% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Co-branded Streetwear Collaborations:** Co-branded streetwear collaborations present opportunities to combine unique aesthetics and reach new target markets. - **Graphic Outerwear:** The use of graphic designs on outerwear offers a disruptive innovation opportunity to create visually striking and attention-grabbing fashion pieces. - **Limited-edition Totes:** The creation of limited-edition totes in collaboration with fashion brands opens up disruptive innovation opportunities to merge style and functionality in a unique way. ### Where This Applies - **Sportswear:** The sportswear industry has the potential to explore co-branded collaborations and incorporate trendy graphic designs to cater to fashion-conscious consumers. - **Denim:** The denim industry can leverage co-branding strategies and incorporate retro elements like chenille patches and star designs to create unique and nostalgic denim pieces. - **Retail:** The retail industry can tap into the popularity of co-branded streetwear collaborations by hosting exclusive releases and partnering with social media influencers to promote the collections. ## Related on Trend Hunter - [Co-Branded Bespoke Denim](https://www.trendhunter.com/trends/dieseloveslee.md) - [Artistic Contemporary Footwear Collabs](https://www.trendhunter.com/trends/melissa-x-diesel.md) - [Pride-Honoring Joint Fashion Capsules](https://www.trendhunter.com/trends/tom-of-finland-foundation.md) - [Sleek Modern Bag Collections](https://www.trendhunter.com/trends/trompe-loeil-bags.md) - [Graphic Garment-Dyed Streetwear](https://www.trendhunter.com/trends/stssy-and-levis-1.md) - [Holiday Streetwear Capsule](https://www.trendhunter.com/trends/corteiz-x-denim-tears.md) - [Collaborative Summer Streetwear](https://www.trendhunter.com/trends/beams-and-needles.md) - [Technical Streetwear Series](https://www.trendhunter.com/trends/brain-dead-adidas.md) - [Fashion-Driven Tech Accessories](https://www.trendhunter.com/trends/casetify-6.md)