# Eco-Friendly Filmmaking Eric Bana's Team Plants Trees to Offset “Love the Beast” By Marissa Brassfield | Published 2009-02-25 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/eric-bana-love-the-beast-carbon-offset References: [autoblog](http://www.autoblog.com/2009/02/24/actor-eric-bana-creating-carbon-neutral-motorsports-film/) & [uk.reuters](http://uk.reuters.com/article/motoringNews/idUKLNE51I01M20090219?sp=true) Eric Bana’s film “Love the Beast” showcases the Australian actor’s affinity for automobiles, but Bana’s directorial debut is marked with a far more culturally significant distinction: The film’s [carbon emissions were completely offset](https://www.trendhunter.com/trends/easyoffset). [Whyte House Productions](https://www.trendhunter.com/trends/e-lyte) and Eric Bana’s company Pick Up Truck Productions joined up with Climate Positive, a non-profit that helped Bana’s production team calculate and offset the carbon emissions associated with all aspects of filmmaking--right down to the transportation and lodging of the cast and crew. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 44% | Activity: 3% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Carbon Neutral Filmmaking:** A trend towards offsetting carbon emissions in the film industry through partnerships with non-profits and other eco-conscious organizations. - **Green Production:** A trend towards promoting environmentally sustainable practices throughout the entire filmmaking process, from pre-production to post-production. - **Eco-friendly Set Design:** A trend towards using eco-conscious materials and designs in film sets to reduce waste and environmental impact. ### Who This Affects Most - **Film Production:** Opportunity for film production companies, both large and small, to innovate and lead the way in eco-conscious practices. - **Non-profit Organizations:** Opportunity for non-profit organizations focused on environmental sustainability and carbon offset programs to partner with the film industry. - **Sustainable Materials:** Opportunity for companies that produce sustainable materials and designs to partner with the film industry and provide eco-friendly set and prop options. ## Related on Trend Hunter - [Actor-Backed Electric Automobile Campaigns](https://www.trendhunter.com/trends/the-rise-of-electric.md) - [Environmental Film Platforms](https://www.trendhunter.com/trends/patagonia-films.md) - [Electrified Vehicle-Made Films](https://www.trendhunter.com/trends/short-film-mushroom.md) - [Innovative Wheel Offset Technology](https://www.trendhunter.com/trends/hulk-offsets.md) - [Eco-Friendly Vehicle Partnerships](https://www.trendhunter.com/trends/official-automotive-partner.md) - [Carbon Offsetting Airline Schemes](https://www.trendhunter.com/trends/etihad-airways.md) - [Massive Tree-Planting Initiatives](https://www.trendhunter.com/trends/national-forest-foundation.md) - [Sustainable Arctic Tours](https://www.trendhunter.com/trends/sustainable-arctic-tours.md) - [Eco-Friendly Organic Butters](https://www.trendhunter.com/trends/organic-butter.md)