# Thai Songstress-Inspired Iced Teas BLACKPINK's Lisa Teams Up to Launch a New Erewhon Drink By Kanesa D | Published 2025-01-09 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/erewhon-4 References: [wwd](https://wwd.com/pop-culture/celebrity-news/blackpink-lisa-armra-erewhon-collaboration-1236796303/) & [erewhon](https://erewhon.com/) [BLACKPINK](https://www.trendhunter.com/trends/blackpinks-lisa-1) star Lisa is releasing her own take on the popular [Erewhon](https://www.trendhunter.com/trends/sincerely-smoothie) beverages with her new 'Thai Iced Tea.' Perfectly blending the singer's Thai heritage with the delicious gut-supporting blends Erewhon is known for, this delicious beverage is sure to appeal to consumers interested in health-conscious treats in addition to BLACKPINK fanatics. “Lisa challenged us to reimagine the classic [drink], so we crafted one with ingredients you can trust. The black tea creates a bold base that is complimented by a creamy texture of grass-fed colostrum and organic, pasture-raised dairy from Northern California,” Erewhon said in a post shared on Instagram. Lisa has also partnered with Armra to highlight digestive wellness and support animals in need through a charity deal with Best Friend Animal Society.' Image Credit: Armra, Erewhon ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 41% | Activity: 42% | Freshness: 33% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### Why This Trend Is Growing - **Celebrity-driven Beverage Releases:** Collaborations with high-profile celebrities like Lisa from BLACKPINK are redefining beverage marketing strategies by creating unique and culturally-infused drink products. - **Health-conscious Exotic Flavors:** Incorporating traditional and exotic flavors, such as Thai iced tea, into health-focused beverages provides an innovative avenue to attract diverse consumer bases seeking novel taste experiences with wellness benefits. - **Socially Responsible Product Launches:** Pairing product releases with charity initiatives, as seen with Lisa's partnership promoting animal welfare, fosters a socially responsible image that resonates with ethically-minded consumers. ### Industries Being Reshaped - **Beverage Industry:** The fusion of international flavors with health-promoting ingredients in drinks offers the beverage industry fresh opportunities for product differentiation and market expansion. - **Celebrity Branding:** Leveraging celebrity influence in product endorsements can significantly enhance brand recognition, particularly in lifestyle and consumables sectors where fans are driven by experiential and aspirational factors. - **Health and Wellness:** Innovations in gut-supportive ingredients within the health and wellness sector present potential for new product lines that combine dietary benefits with cultural and sensory appeal. ## Related on Trend Hunter - [Kpop Singer-Backed Whiskys](https://www.trendhunter.com/trends/blackpinks-lisa-1.md) - [Milky Thai-Style Teas](https://www.trendhunter.com/trends/waba-grill-thai-tea.md) - [Asian-Inspired Canned Teas](https://www.trendhunter.com/trends/twrl-milk-tea.md) - [Cold Tea Frozen Yogurts](https://www.trendhunter.com/trends/thai-tea-frozen-yogurt.md) - [Singer-Starring Smoothie Launches](https://www.trendhunter.com/trends/sincerely-smoothie-1.md) - [Summer-Ready Instant Beverages](https://www.trendhunter.com/trends/superteas-for-summer.md) - [Thai Iced Tea Shakes](https://www.trendhunter.com/trends/thai-iced-tea-shake.md) - [Singer-Approved Smoothie Launches](https://www.trendhunter.com/trends/sincerely-smoothie.md) - [High-Profile Musician-Themed Smoothies](https://www.trendhunter.com/trends/musician-tyla.md)