# Demure Undergarment Ads The Eres Lingerie Spring 2014 Campaign Stars Model Lindsey Wixson By Meghan Young | Published 2014-03-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/eres-lingerie-spring-2014 References: [fashiongonerogue](http://www.fashiongonerogue.com/lindsey-wixson-stars-eres-lingerie-spring-2014-campaign/) & [eresparis](http://www.eresparis.com) The Eres Lingerie Spring 2014 ad campaign moves away from sex and scandal for something a little more demure and dainty. It helps that the undergarments being showcased are made for true ladies. As though inspired by the housewives of 'Mad Men,' the underwear are all high-waisted and the materials are [satiny and lacy](https://www.trendhunter.com/trends/parade-that-lace). Not to mention that model Lindsey Wixson is captured lounging about a house as though in wait of her husband or lover. The quiet and contemplative imagery complements the [pastel and prim colors](https://www.trendhunter.com/trends/contemporary-femininity) of the Eres Lingerie Spring 2014 collection. Whether shot indoor or outdoor, the ad campaign has a natural appeal that many women will appreciate. The lovely lingerie looks were complemented with understated makeup and hair. This realistic approach is nevertheless still elegant and enchanting. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 86% | Activity: 88% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Demure Lingerie Ads:** Opportunity for lingerie brands to focus on showcasing demure and elegant designs that appeal to women. - **High-waisted Undergarments:** Potential for undergarment manufacturers to tap into the trend of high-waisted styles, reminiscent of the housewives of 'Mad Men'. - **Quiet and Contemplative Imagery:** Emerging trend of using quiet and contemplative visuals in lingerie advertising, offering brands an opportunity to connect with a more subdued consumer base. ### Who This Affects Most - **Lingerie:** The lingerie industry can explore the market for demure and elegant designs that cater to women. - **Fashion:** Fashion industry can incorporate high-waisted styles inspired by the housewives of 'Mad Men' into their collections. - **Advertising:** Advertisers can utilize quiet and contemplative imagery in their campaigns to appeal to a more subdued consumer base. ## Related on Trend Hunter - [Vibrant Lingerie Collections](https://www.trendhunter.com/trends/lorette-springsummer-collection.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Delicate Bridal Lingerie Lines](https://www.trendhunter.com/trends/bridal-lingerie-line.md) - [Actress-Approved Lingerie Brands](https://www.trendhunter.com/trends/syrn.md) - [Liberating Lingerie Collections](https://www.trendhunter.com/trends/zhilyova.md) - [Ultra-Light Intimates Silhouettes](https://www.trendhunter.com/trends/feather-lace.md) - [Romantic Kitschy Lingerie](https://www.trendhunter.com/trends/for-love-and-lemons-1.md) - [Office-Themed Lingerie Collections](https://www.trendhunter.com/trends/hot-desking.md) - [Inclusive Lace Collections](https://www.trendhunter.com/trends/parade-that-lace.md)