# Prized Beer Commercials A Brewery in Germany Has Partnered with Liverpool FC Manager Jürgen Klopp By Bryce Mason | Published 2022-05-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/erdinger References: [thedrum](https://www.thedrum.com/news/2022/05/03/erdinger-ad-welcomes-liverpool-manager-j-rgen-klopp-back-brand-ambassador)  Erdinger, a brewery in Erding, Germany, has partnered with [Liverpool FC](https://www.trendhunter.com/trends/liverpool-nivea-charity) manager Jürgen Klopp as a brand ambassador. It should come as no surprise that Klopp still holds the company's approval and returns as ambassador. Liverpool is currently second in the Barclays Premier League table, sitting only 1 point behind [Manchester City](https://www.trendhunter.com/trends/asahi-super-dry-1). Klopp enters a bar in this latest commercial and asks for an Erdinger. The bartender is starstruck and excited to fill up his glass. He is quickly interrupted when his coworker lets him know there are still tiny yeast drops at the bottom of the bottle. The worker is insistent that his friend is forgetting to serve the best part of the drink and demands he goes back to top off Klopp's glass. The 'Never Skim an Erdinger' campaign shows viewers that even the smallest sip is valuable when it comes to Erdinger beer. Image Credit: Erdinger ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 5% | Activity: 28% | Freshness: 12% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Brand Ambassadors:** The trend of partnering with high-profile individuals as brand ambassadors to increase brand awareness and drive sales presents an opportunity for breweries to tap into new markets and demographics. - **Authenticity Marketing:** The trend of showcasing the authentic characteristics of a brand, such as the 'Never Skim an Erdinger' campaign, presents an opportunity for breweries to differentiate themselves from competitors and attract consumers who appreciate authenticity. - **Sports Sponsorship:** The trend of sponsoring sports teams and athletes to increase brand awareness and drive sales presents an opportunity for breweries to target sports fans and reach a wider audience. ### Where This Applies - **Alcoholic Beverages:** The alcoholic beverage industry can leverage brand ambassadors to increase brand awareness and attract new customers, while authenticity marketing can differentiate brands and attract consumers who appreciate unique experiences. - **Sports Marketing:** The sports marketing industry can capitalize on the trend of sports sponsorships to increase revenue streams and provide brands with exposure to a wider audience. - **Event Marketing:** The event marketing industry can leverage sports sponsorships and brand ambassadors to attract participants and increase attendance at events. ## Related on Trend Hunter - [Football Team-Themed Beers](https://www.trendhunter.com/trends/aberdeen-football-club-and-fierce-beer.md) - [Superstitious Fan-Inspired Campaigns](https://www.trendhunter.com/trends/the-twelve-pins.md) - [Football Icon-Backed Ads](https://www.trendhunter.com/trends/fifa-club-world-cup.md) - [Non-Alcoholic Beer Deals](https://www.trendhunter.com/trends/athletic-brewing-company-1.md) - [Footballer-Backed Global Campaigns](https://www.trendhunter.com/trends/pepsi-1.md) - [Collaboration Football Beer Branding](https://www.trendhunter.com/trends/carling-emirates-fa-cup.md) - [Beer Insurance Policies](https://www.trendhunter.com/trends/heinecare.md) - [Football-Themed Beers](https://www.trendhunter.com/trends/kickoff-beers.md) - [Friendly Fandom Campaigns](https://www.trendhunter.com/trends/fans-have-more-friends.md)