# Non-Cohesive Collections Erdem's Sping 2010 Collection Plunges into Surrealism By Jacqueline Parrish | Published 2009-09-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/erdems-spring-2010 References: [coutorture](http://www.coutorture.com/5179219?page=0,0,5) & [erdem](http://www.erdem.com/) What do you get when you mix together rainbow colored floral patterns, lace, structure, draping, frills, ruffles and poufed sleeves? The collection shown for Erdem's Spring 2010 [runway show](https://www.trendhunter.com/trends/chanel-spring-summer-2026). For Erdem's Spring 2010 line, the designer admitted to working towards a non-cohesive collection of surrealism and endeavor that he was unarguably successful at with 3-D flower cut-outs, bug-eyed glasses, [wildly colorful floral prints](https://www.trendhunter.com/trends/wild-rose-sparrow) and scatterings of lace. **Implications** - Variation within [fashion collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025) is a refreshing take that many designers are taking, as well as businesses. Following a typical cookie-cutter format has grown tiresome in the eyes of both consumers and industry leaders. Businesses that can incorporate some deviation from their norm will be rewarded for making refreshing changes. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 18% | Activity: 11% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Non-cohesive Collections in Fashion:** Exploring variations and unconventional combinations in fashion collections opens up opportunities for disruptive innovation. - **Surrealist Influence in Fashion:** Incorporating surrealism elements in fashion designs can create unique and captivating experiences for consumers, leading to disruptive innovation. - **Combining Different Patterns and Textures in Fashion:** Experimenting with diverse patterns, textures, and styles in fashion collections can disrupt traditional norms and spark creativity. ### Industries Being Reshaped - **Fashion Design:** Fashion designers who embrace non-cohesive collections and unconventional elements can disrupt the industry with their innovative creations. - **Retail and Fashion Merchandising:** Retailers and fashion merchandisers who curate and market non-cohesive collections can attract attention and stand out in the industry. - **Textile and Fabric Manufacturing:** Manufacturers of textiles and fabrics can explore new techniques and materials to support designers' non-cohesive collection concepts, driving disruptive innovation. ## Related on Trend Hunter - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Randomness-Inspired Designer Footwear Lines](https://www.trendhunter.com/trends/beauty-in-chaos.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Pixelated Runway Displays](https://www.trendhunter.com/trends/pixelated.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md) - [Avant Garde Seasonal Fashion](https://www.trendhunter.com/trends/brucolic.md) - [Whimsical Couture Settings](https://www.trendhunter.com/trends/chanel-spring-summer-2026.md)