# Ornamental Organza Collections The Erdem Pre-Fall 2013 Photoshoot Exudes Crisp Looks By Alexandra Serrano | Published 2012-12-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/erdem-prefall-2013 References: [style](http://www.style.com/fashionshows/review/2013PF-ERDEM/) & [erdem](http://www.erdem.co.uk/) With its fascinating accents to each masterfully created garment, the [Erdem](https://www.trendhunter.com/trends/erdem-1) Pre-Fall 2013 collection shines by highlighting the designer's sheer genius. This season, Erdem Moralioglu offers [ladylike separates](https://www.trendhunter.com/trends/mm6-maison-margiela-prefall) that are characterized by flattering feminine lines and prim tailoring. An array of a-line skirts, collared mini dresses and structural coats make for a collection that will be favored by fans of sophisticated modernism. Moralioglu balances each piece with "the need to create a sense of jarring disturbance," says the prophetic Tim Blanks of Style.com. Thus, Pre-Fall 2013 highlights the designer's ability to create detail with textile and pattern. He complements classic silhouettes with a palette of forest green, navy and rose. In addition, unexpected leather and plastic accents are added to tasteful silhouettes. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 80% | Activity: 56% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Sophisticated Modernism:** Designers could incorporate flattering feminine lines and structured tailoring into their collections for a modern take on classic looks. - **Unexpected Accents:** Incorporating unexpected materials, such as leather and plastic, into traditional designs could breathe new life into fashion collections. - **Textile Detailing:** Detailing with textile and unique pattern can add a sense of jarring disturbance to classic silhouettes and bring new life to established designs. ### Industries Being Reshaped - **Fashion and Apparel:** Fashion designers could draw inspiration from the Erdem Pre-Fall 2013 collection to create new pieces that blend traditional and modern styles. - **Retail:** Retailers could benefit from incorporating sophisticated modernism and unexpected accents into their inventory to attract customers looking for unique, updated styles. - **Textile Manufacturing:** Textile manufacturers could explore new techniques for detailing fabrics and creating unique patterns to cater to designer demands for intricate designs with jarring effect. ## Related on Trend Hunter - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [High-Fashion Throw Blankets](https://www.trendhunter.com/trends/erdem-1.md) - [Seasonal Fashion Collections](https://www.trendhunter.com/trends/siegelman-stable-1.md) - [Transitional Wardrobe Range](https://www.trendhunter.com/trends/mm6-maison-margiela-prefall.md) - [Holiday-Inspired Evening Wear Campaigns](https://www.trendhunter.com/trends/mcqueen-holiday-2025.md) - [Minimally Elegant Fall-Ready Fashion](https://www.trendhunter.com/trends/studio-nicholson-1.md) - [Modern High-Fashion Dresses](https://www.trendhunter.com/trends/terani-couture.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Retrospective Chic Fashion Capsules](https://www.trendhunter.com/trends/prefall-2026-collection.md)