# Lime-Sage Gin Spirits Erbe's First Bottling Features Sage from Piedmont and Sicilian Lime By Laura McQuarrie | Published 2023-07-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/erbe References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2023/07/erbe-gin-launches-first-bottling/)  Italian brand [Erbe](https://www.trendhunter.com/trends/gininfused-panettone) launched its first bottling, Lime & Sage, featuring pure spring water from the Italian Alps, sage from Piedmont and limes sourced from Sicily. In all, there are [14 botanicals](https://www.trendhunter.com/trends/oola-distillery) featured in the brand's inaugural gin spirit, which create a sensory experience that reminds of all the best Italy has to offer. Erbe founder and CEO Gerbe Suttels explains, "I created a gin called ‘Erbe.’ By blending my name Gerbe with the Italian word for herbs, this gin captures the very essence of the country I adore." The [colorful, custom-made bottles](https://www.trendhunter.com/trends/malfy-gin-x-missoni) that contain the spirit are numbered by hand. The 40% ABV gin spirit notably received a Gold medal at The Spirits Business’ Global Gin Masters 2023. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 14% | Activity: 28% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Artisanal Gin:** The launch of Erbe's Lime & Sage gin spirit highlights the growing trend of artisanal gin, where unique botanicals and flavors are showcased. - **Natural Ingredients:** Erbe's use of pure spring water, sage from Piedmont, and limes sourced from Sicily reflects the trend of using natural ingredients in spirits. - **Handcrafted Packaging:** The custom-made, numbered bottles of Lime & Sage gin embody the trend of handcrafted packaging that adds a touch of exclusivity to the product. ### Industries Being Reshaped - **Craft Distilleries:** Craft distilleries can take advantage of the growing trend of artisanal gin by experimenting with unique botanical combinations and flavors to create their own distinctive spirits. - **Natural Food and Beverage:** Companies in the natural food and beverage industry can explore opportunities to incorporate natural and locally sourced ingredients like sage and limes into their product offerings. - **Luxury Packaging:** Luxury packaging industries can capitalize on the trend of handcrafted packaging by creating custom-made and numbered bottles for premium spirits and other high-end products. ## Related on Trend Hunter - [Gin-Infused Panettoni](https://www.trendhunter.com/trends/gininfused-panettone.md) - [Oil Can-Inspired Gin Bottles](https://www.trendhunter.com/trends/illva-saronno.md) - [Small-Production Italian Spirits](https://www.trendhunter.com/trends/smallproduction-spirit.md) - [Limited-Edition Gin Releases](https://www.trendhunter.com/trends/portofino-dry-gin.md) - [Fruit-Infused Gins](https://www.trendhunter.com/trends/grapefruit-rosemary.md) - [Boutique Orange-Infused Gins](https://www.trendhunter.com/trends/orange-bergamot-infused-gin.md) - [Bartender-Backed Irish Gins](https://www.trendhunter.com/trends/gunpowder-irish-gin-with-italian-fig-laurel.md) - [Artisanal Italian Gins](https://www.trendhunter.com/trends/kranebet-gin.md) - [Parmesan Cheese-Infused Gins](https://www.trendhunter.com/trends/umami-gin.md)