# Promiscuous Promotional Prints 'Eram Shoes' Ads Divulge Complicated Shooting Dynamics By Amelia Roblin | Published 2010-12-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/eram-shoes-ads References: [adsoftheworld](http://adsoftheworld.com/media/print/eram_shoes_shooting_sex_affair) & [eram.fr](http://www.eram.fr/) Fashion campaigns rarely reveal the work put into the styling and shooting, but these 'Eram Shoes' feature the perils of production in the place of the model. Succeeding to showcase the [footwear](https://www.trendhunter.com/trends/joyful-chaos-family), these 'Eram Shoes' ads publicize the promiscuity and personal problems of the photographer, director, the model and even the client. If fashion shoots are really as chaotic as the Suresnes [advertising agency](https://www.trendhunter.com/trends/legitimate-you) makes them out to be, sign me up for the next one! ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 84% | Activity: 91% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Fashion Campaign Realism:** Exploring the chaotic and behind-the-scenes aspects of fashion shoots to create authentic and relatable campaigns. - **Transparent Advertising:** Revealing the challenges and complexities of the production process to establish transparency and connect with consumers. - **Humanizing Brands:** Highlighting the personal struggles and emotions of photographers, directors, models, and clients to humanize the brand and create empathy. ### Where This Applies - **Fashion Advertising:** Opportunity for fashion brands to break away from traditional glamorous portrayals and embrace the authentic behind-the-scenes narrative. - **Creative Production:** Incorporating the unpredictable and chaotic elements of production into advertising campaigns to captivate audiences and create memorable experiences. - **Photography Services:** Offering unique and candid photography services that showcase the challenges and complexities of the fashion industry to provide a distinctive brand narrative. ## Related on Trend Hunter - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Comfort-Focused Footwear Ads](https://www.trendhunter.com/trends/aldo-spring-2024-campaign.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Poeticized Luxury Fashion Campaigns](https://www.trendhunter.com/trends/salute-the-detail.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Family-Centric Footwear Campaigns](https://www.trendhunter.com/trends/joyful-chaos-family.md)