# Off-Road-Ready Electric Motorcycles The E-Racer Rugged was Shown Off at the EICMA Motorcycle Show By Michael Hemsworth | Published 2020-01-22 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/eracer-rugged References: [blessthisstuff](https://www.blessthisstuff.com/stuff/vehicles/motorcycles/e-racer-rugged-motorcycle/) & [e-racer.it](https://www.e-racer.it/) Many of the [personal electric transportation solutions](https://www.trendhunter.com/trends/ethunder-electric-bike) on or coming to the market are built with urban environments in mind, but the E-Racer Rugged aims to take things in a decidedly [off-road-ready direction](https://www.trendhunter.com/trends/electric-offroad-motorcycles). The prototype [electric motorcycle](https://www.trendhunter.com/trends/electric-motorbike1) was show off at the EICMA Motorcycle Show and is built from a Zero FXS to make it suitable for immediate production with the first crop of units set to hit the market by Spring 2020. The bike features a Z-Force motor with 46 horsepower that's powered by a 7.2kWh battery pack that work together to hit a top speed of 85mph with a 100 mile range. The E-Racer Rugged motorcycle features 360-degree LED lighting, a lightweight aluminum frame, carbon fiber bodywork throughout and much more. The conversion kit is priced starting at $6,640. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 93% | Activity: 86% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Off-road Electric Motorcycles:** Disruptive innovation opportunity: Develop rugged electric motorcycles to cater to off-road enthusiasts and expand the market for electric transportation in non-urban areas. - **Immediate Production Electric Motorcycles:** Disruptive innovation opportunity: Create conversion kits or build electric motorcycles from existing models to bring electric transportation solutions to the market faster. - **Lightweight Electric Motorcycle Components:** Disruptive innovation opportunity: Develop lightweight materials such as aluminum and carbon fiber for electric motorcycle frames and bodywork to improve performance and range. ### Who This Affects Most - **Electric Vehicles:** Disruptive innovation opportunity: Incorporate electric motorcycles into the existing electric vehicle industry to provide more options for consumers seeking eco-friendly transportation. - **Motorcycle Manufacturing:** Disruptive innovation opportunity: Collaborate with motorcycle manufacturers to create conversion kits or jointly develop electric motorcycles to meet the growing demand for sustainable transportation. - **Outdoor Recreation:** Disruptive innovation opportunity: Partner with companies in the outdoor recreation industry to promote and offer off-road electric motorcycles as eco-friendly alternatives for adventure seekers. ## Related on Trend Hunter - [Adventurous Off-Road Electric Motorcycles](https://www.trendhunter.com/trends/super73-adventure-series.md) - [Affordable Electric Motorcycles](https://www.trendhunter.com/trends/onyx-rcr.md) - [Industrial Electric Bike Models](https://www.trendhunter.com/trends/electric-scrambler.md) - [Performance-Pushing E-Motorbikes](https://www.trendhunter.com/trends/ampx.md) - [Premium Electric Motorbikes](https://www.trendhunter.com/trends/zero-ds-2024.md) - [Supermoto-Inspired Electric Motorcycles](https://www.trendhunter.com/trends/2023-zero-fxe.md) - [Rugged Scrambler Bikes](https://www.trendhunter.com/trends/district-scrambler.md) - [Luxury Rugged E-Bikes](https://www.trendhunter.com/trends/x735.md) - [Beefy Off-Road Electric Motorcycles](https://www.trendhunter.com/trends/volcon-grunt-evo.md)