# Logotype-Centric Checker Shoes Slam Jam & Vans Era Sneaker Model Boasts Designs by Fergus Purcell By Amy Duong | Published 2018-12-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/era-sneaker References: [highsnobiety](https://www.highsnobiety.com/p/slam-jam-vans-era-icon-release-date-price/) & [drops.slamjamsocialism](https://drops.slamjamsocialism.com/catalogue/products/122) Italian retail label [Slam Jam](https://www.trendhunter.com/trends/puma-gv) works in collaboration with [Vans](https://www.trendhunter.com/trends/era-skool) once again on the [signature Era sneaker](https://www.trendhunter.com/trends/era-95-lucky-charm) -- the duo also channel the talents of Fergus Purcell to create some logotypes. The familiar silhouette takes on a new colorway inspired by Slam Jam, highlighting its signature hues of blue, cream, and red throughout the uppers in a checkered formation. Additionally, the uppers are constructed from a soft canvas material and feature white stitching details. The spotlight hits the white midsoles, as it is elevated by the logotypes designed by Purcell in black for contrasting elements. The entire silhouette is rounded out with a rebellious print at the outsoles that reads "Stamp Out Mediocrity." The collaborative sneakers are set to drop online at Slam Jam on December 15th. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 42% | Activity: 1% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Collaborative Sneaker Designs:** Opportunity for brands to collaborate with artists and designers to create unique and eye-catching sneaker designs. - **Logotype-centric Footwear:** The use of logotypes and branding elements on sneakers as a way to create distinctive and recognizable footwear. - **Rebellious Aesthetics:** Growing consumer demand for sneakers featuring rebellious and unconventional designs that stand out from the crowd. ### Sectors Adopting This - **Fashion Retail:** Fashion retailers can explore partnerships with artists and designers to create exclusive and limited-edition sneaker collections. - **Footwear Manufacturing:** Footwear manufacturers can incorporate logotypes and branding elements into their designs to differentiate their product offerings in a crowded market. - **Streetwear Market:** Opportunity for streetwear brands and retailers to tap into the demand for rebellious aesthetics by collaborating with artists and incorporating unique designs into their sneaker collections. ## Related on Trend Hunter - [Retro Patterned Collaborative Footwear](https://www.trendhunter.com/trends/era-skool.md) - [All-Over Patterned Skate Sneakers](https://www.trendhunter.com/trends/anarchy-is-the-key.md) - [Hybrid Skate Slip-On Sneakers](https://www.trendhunter.com/trends/erap-shoe.md) - [Bold Collaborative Sneakers](https://www.trendhunter.com/trends/sr-studio-la-ca-x-vans.md) - [Minimally Designed Collab Sneakers](https://www.trendhunter.com/trends/puma-gv.md) - [Knitted Crochet Checkerboard Sneakers](https://www.trendhunter.com/trends/knitted-half-cab.md) - [Textural Collaborative Bold Sneakers](https://www.trendhunter.com/trends/passport-1.md) - [Asymmetrical Slip‑on Designs](https://www.trendhunter.com/trends/engineered-garments-x-vans.md) - [Bejeweled Checkered Footwear](https://www.trendhunter.com/trends/mattias-gollin.md)