# Retro Patterned Collaborative Footwear Vans Joins BEAMS SSZ on the Era Skool Sneaker Model By Amy Duong | Published 2024-11-21 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/era-skool References: [uk.slamjam](http://uk.slamjam.com/collections/vans)  [BEAMS SSZ](https://www.trendhunter.com/trends/beams-and-vans), the skatewear branch of the Japanese retailer BEAMS works in collaboration with [Vans](https://www.trendhunter.com/trends/speed-ls-sneaker) to bridge the gap between two iconic silhouettes with the Era Skool sneaker model. The brands borrow elements from the [Old Skool and the Era sneakers](https://www.trendhunter.com/trends/skate-old-skool-36) nodding to the late 70s. It boasts a sleek and simple colorway palette. As the name suggests, the silhouette is quite literally one-half Era and one-half Old Skool. It blends it in a literal way as the inside is the Old Skool and the outside is the Era. The shoes will launch officially at the Harajuku store at a launch event which will take place tomorrow before a wider release will take place on the following day. Image Credit: ABC-Mart ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 79% | Activity: 60% | Freshness: 31% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### What Makes This Trend Stand Out - **Retro-inspired Footwear:** Combining design elements from distinct eras captures a nostalgic consumer base while appealing to modern fashion sensibilities. - **Collaborative Fashion Brands:** Partnerships between iconic brands create unique products that stand out in a saturated market, driving consumer interest through exclusivity. - **Limited Edition Releases:** Hosting exclusive launch events and delaying wider releases generate hype and create urgency among consumers, increasing demand. ### Sectors Adopting This - **Fashion Retail:** Bridging classic and contemporary designs within collaborations can target diverse demographics, expanding market reach. - **Sneaker Manufacturing:** Innovative design integration from multiple sneaker models showcases craftsmanship and uniqueness, appealing to collectors and fashion enthusiasts. - **Event Marketing:** Organizing exclusive launch events at flagship stores can enhance brand prestige and foster a community-driven shopping experience. ## Related on Trend Hunter - [Textured Sneaker Collabs](https://www.trendhunter.com/trends/beams-and-vans.md) - [Hybrid Skate Slip-On Sneakers](https://www.trendhunter.com/trends/erap-shoe.md) - [Retro Collaborative Skate Sneakers](https://www.trendhunter.com/trends/speed-ls-sneaker.md) - [Collaborative Bright Skate Sneakers](https://www.trendhunter.com/trends/old-skool-36.md) - [Camo-Print Colorful Skate Shoes](https://www.trendhunter.com/trends/bape-and-vans.md) - [Streetwear Skate Remixes](https://www.trendhunter.com/trends/new-future.md) - [Fashion-Inspired Skate Shoes](https://www.trendhunter.com/trends/old-skool-36-souvenir.md) - [Vibrant Rugged Skate Sneakers](https://www.trendhunter.com/trends/vans-varsity-collection.md) - [Textural Collaborative Bold Sneakers](https://www.trendhunter.com/trends/passport-1.md)