# Glamorous Glacial Spreads The Equus Winter 2010 Photoshoot is a Fabulous Frosty Experience By Amanda Chang | Published 2010-11-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/equus-winter-2010 References: [fashionserved](http://www.fashionserved.com/gallery/Equus-Winter-2010/732607) & [behance.net](http://www.behance.net/fernandoarrais/frame) Tinsel-tinged sets like those in the Equus Winter 2010 shoot invokes feelings of the [festive season](https://www.trendhunter.com/trends/chanel-winter-tale). Featuring [gorgeous winter fashions](https://www.trendhunter.com/trends/siegelman-stable-1), from [sparkling black dresses](https://www.trendhunter.com/trends/mcqueen-holiday-2025) to cute, feathery hats, this shoot is nothing less than glacial-glamorous. Shot by the talented photographer Fernando Arrais, model Ana hickmann dazzles in the silvery Equus Winter 2010 pictorial. This ice-cold couture spread is easily one of my favorites of this season. **Implications** - Environmental issues have saturated the media, causing consumers to adopt eco-friendly products into their lifestyles. These consumers are constantly seeking goods from companies with innovative designs and positive values. Companies can attract green consumers with advertisements that incorporate environmental themes, emphasizing their positive eco-identity. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 86% | Activity: 69% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Eco-friendly Fashion:** Incorporating environmentally friendly materials and designs in fashion to attract green consumers. - **Sustainable Production:** Implementing sustainable production processes to address environmental concerns and attract environmentally conscious consumers. - **Innovative Marketing:** Using advertisements that incorporate environmental themes to emphasize positive eco-identity and attract consumers seeking eco-friendly products. ### Sectors Adopting This - **Fashion:** By incorporating eco-friendly materials or sustainable production processes to address environmental concerns, fashion brands can attract environmentally conscious consumers. - **Advertising and Marketing:** Innovative marketing campaigns that incorporate environmental themes can help enhance a brand's eco-identity and capture consumers seeking eco-friendly products. - **Photography:** Photographers can experiment with eco-friendly themes in their shoots to appeal to environmentally conscious clients seeking to promote their own eco-identity. ## Related on Trend Hunter - [Colorfully Patterned Bold Skiwear](https://www.trendhunter.com/trends/ski-collection-1.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Tarnish-Resistant Jewelry Pieces](https://www.trendhunter.com/trends/flaire-cos-winter-edit.md) - [Fashion Brand Christmas Ads](https://www.trendhunter.com/trends/chanel-winter-tale.md) - [Holiday-Inspired Evening Wear Campaigns](https://www.trendhunter.com/trends/mcqueen-holiday-2025.md) - [Sustainable High-Quality Jewelry](https://www.trendhunter.com/trends/erin-tracy.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md)