# Vintage-Inspired Tote Bags Butter Goods Debuted the 'Equipt Tote Bag' in a Vintage Colorway By Colin Smith | Published 2022-04-08 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/equipt-tote-bag References: [buttergoods](https://buttergoods.com/collections/all) & [flatspot](https://www.flatspot.com/products/butter-goods-equipt-tote-bag-natural) 'Butter [Goods](https://www.trendhunter.com/trends/tree-free-paper-towels),' the Perth-based Australian skater brand, has unveiled the 'Butter Equipt Tote Bag,' a vintage-inspired durable bag. Released as a part of the brand's Spring/Summer 2022 collection, this bag boasts a unique combination of retro and eclectic styles. The bag is beige with red hand straps and a small blue and yellow nylon pocket on the side. The tote's pocket is embroidered with the 'Butter Equipt' name sewn on a white patch. In addition to style, this tote bag boasts excellent utility. With a reliable, durable design, a [side pocket](https://www.trendhunter.com/trends/subu-x-hpotr), and various pouches on the inside, the Butter Equipt Tote Bag is easy to organize and carry. The bag itself is made from 100% heavyweight cotton, meaning it has a premium, heavy feel and is a large step up from a standard tote bag. The Butter Equipt Tote Bag retails for $109 USD, and can be purchased from Flatspot's online store. Image Credit: Flatspot, Butter Goods ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 87% | Activity: 76% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Vintage-inspired Tote Bags:** More businesses can explore the possibility of releasing vintage-inspired tote bags as a stylish and versatile accessory. - **Eclectic Style Combinations:** Brands can consider mixing retro and eclectic styles to create unique products that stand out in the market. - **Durable Tote Bags with Added Utility:** Creating tote bags with durable materials and additional pockets and pouches can provide added utility and convenience to consumers. ### Where This Applies - **Fashion and Apparel:** The fashion industry can benefit from incorporating vintage-inspired tote bags into their collections to offer stylish and versatile accessory options. - **Skateboarding and Streetwear:** Skater brands and streetwear companies may look into creating unique tote bags with a mix of retro and eclectic styles to attract consumers who value bold and unique fashion statements. - **Retail and E-commerce:** Retail and e-commerce companies can offer durable tote bags with added utility to attract customers who prioritize practicality and versatility in their accessories. ## Related on Trend Hunter - [Vibrant Butterfly Bags](https://www.trendhunter.com/trends/tyler-mcgillivary-2.md) - [Sunset-Inspired Pastel Tote Bags](https://www.trendhunter.com/trends/ll-bean-tote.md) - [Yoga-Friendly Tote Bags](https://www.trendhunter.com/trends/built-for-athletes-tote-bag.md) - [Stylish Cooler Accessories](https://www.trendhunter.com/trends/tote-cooler.md) - [Oversized Denim Tote Bags](https://www.trendhunter.com/trends/denim-tote-bag.md) - [Dutch Oven-Themed Tote Bags](https://www.trendhunter.com/trends/le-creuset-4.md) - [Pastel-Tonal Mini Tote Bags](https://www.trendhunter.com/trends/mini-tote-bag.md) - [Sustainably Functional Totes](https://www.trendhunter.com/trends/the-apex-everyday-tote.md) - [Product-Packed Beauty Tote Bags](https://www.trendhunter.com/trends/summer-beauty-tote.md)