# EV-Inspired Juice Drinks The Chevy x Erewhon Equinox EV Electric Juice Has a Blueish Hue By Michael Hemsworth | Published 2024-11-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/equinox-ev-electric-juice References: [hypebeast](https://hypebeast.com/2024/11/chevy-x-erewhon-electric-juice-drink-release-info) & [chevrolet](https://www.chevrolet.com)  The [Chevy x](https://www.trendhunter.com/trends/wine-enthusiasts) [Erewhon Equinox](https://www.trendhunter.com/trends/paradise-punch-smoothie) EV Electric Juice has been created in collaboration between the automotive brand and the Los Angeles-based grocer as a blueish refreshment that pays homage to the namesake electric vehicle. The drink is only available at the Erehwon Studio City location in Los Angeles and boasts a blend of ingredients chosen for their ability to energize and revitalize. This includes the protein-rich chocho alongside blue spiraling that gives the drink its eye-catching blue hue. Chief Marketing Officer at [Chevrolet](https://www.trendhunter.com/trends/california-corvette) Steve Majoros spoke on the Chevy x Erewhon Equinox EV Electric Juice saying, "We are excited to introduce more consumers to the Equinox EV – an electric SUV that’s fun to drive. Southern California is an important market for Chevrolet, and this collaboration allows us to reach new EV customers in a refreshing way.” Image Credit: Chevy, [hypebeast](https://hypebeast.com/2024/11/chevy-x-erewhon-electric-juice-drink-release-info), [chevrolet](https://www.chevrolet.com) ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 83% | Activity: 91% | Freshness: 30% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Automotive-branded Beverages:** Collaborations between car manufacturers and grocers create unique branded drinks that drive customer engagement beyond the showroom. - **Ev-inspired Wellness:** Drinks inspired by electric vehicles infuse the beverage market with themes of energy and sustainability. - **Localized Limited Editions:** Exclusive, geographically-targeted product releases foster a sense of scarcity and urgency among consumers. ### Industries Being Reshaped - **Automotive Marketing:** Integrating lifestyle products into marketing strategies can enhance brand visibility and affinity in non-traditional consumer spaces. - **Health and Wellness Beverages:** The use of nutrient-rich ingredients in appealing formats can attract health-conscious consumers looking for both taste and benefits. - **Collaborative Retail:** Strategic partnerships between distinct brands create innovative cross-promotional opportunities and expand market reach. ## Related on Trend Hunter - [Blue-Colored Juice Lines](https://www.trendhunter.com/trends/lucozade-2.md) - [Energizing Tropical Smoothies](https://www.trendhunter.com/trends/paradise-punch-smoothie.md) - [Convenience Store-Branded Beverage Lines](https://www.trendhunter.com/trends/fusion-energy.md) - [Affordable Sleek Electric Vehicles](https://www.trendhunter.com/trends/equinox-ev.md) - [Plant-Forward Energy Shots](https://www.trendhunter.com/trends/blue-aura-energy-shot.md) - [Resort-Inspired Juices](https://www.trendhunter.com/trends/aloha-sunshine.md) - [Gen Z-Focused Beverage Launches](https://www.trendhunter.com/trends/britvic.md) - [Energy-Boosting Juice Tonics](https://www.trendhunter.com/trends/energy-tonic.md) - [Premium Next-Gen Juices](https://www.trendhunter.com/trends/loom.md)