# Flamboyant Fitness Branding This Equinox Ad Campaign Illustrates a Workout's Positive Side Effects By Jana Pijak | Published 2015-01-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/equinox-ad-campaign References: [prnewswire](http://www.prnewswire.com/news-releases/equinox-launches-2015-ad-campaign-explores-the-consequences-of-a-good-workout-with-equinox-made-me-do-it-300015281.html) & [equinox](http://www.equinox.com/) The 2015 [Equinox](https://www.trendhunter.com/trends/grown-alchemist-joins-equinox) ad campaign illustrates the power of a good workout in an unexpected way. The luxury lifestyle giant operates over 70 upscale fitness clubs across America and adopts the slogan 'Equinox Made Me Do It' in their latest campaign. Made up of five powerful images, this ad campaign showcases characters who are confident enough to shave off all of their hair, [break gender stereotypes](https://www.trendhunter.com/trends/you-are-amazing) and get a little dirty. Images of a young family, a man in woman's clothing and a parachute-accessorized model are just some of the campaign's memorable shots that are accented with the 'Equinox Made Me Do It' logo. The latest Equinox ad campaign showcases the positive side effects of a good workout. The upscale fitness brand suggests that regular exercise within their facilities will leave one, fearless, confident and ready to take on anything. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 64% | Activity: 89% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Positive Fitness Branding:** Brands should showcase the positive side effects of fitness to appeal to customers looking for an empowering lifestyle change. - **Confidence-based Advertising:** Advertising should empower individuals and highlight different kinds of beauty to promote inclusivity and self-esteem. - **Inclusive Imagery in Fitness:** Fitness imagery should showcase diversity to empower individuals and encourage self-love and support in the community. ### Industries Being Reshaped - **Luxury Fitness:** Luxury fitness brands should highlight the positive side effects of working out to encourage individuals to invest in their health and wellness. - **Advertising:** Brands should strive to create advertising that reflects inclusivity and positivity to encourage customers to align themselves with the brand values and products. - **Photography and Visual Arts:** Visual arts professionals should promote inclusivity in their creative work to empower individuals and promote a positive body image in the media. ## Related on Trend Hunter - [Diversity-Focused Fitness Campaigns](https://www.trendhunter.com/trends/united-we-sweat.md) - [Joyful Workout Commercials](https://www.trendhunter.com/trends/dynamic-campaign.md) - [Empowering Fitness Journey Campaigns](https://www.trendhunter.com/trends/reform-the-rules.md) - [Empowering Fitness Campaigns](https://www.trendhunter.com/trends/mother-fitness.md) - [Modernized Tech-Driven Fitness Platforms](https://www.trendhunter.com/trends/power-progress.md) - [Individuality-Focused Brand Campaigns](https://www.trendhunter.com/trends/adidas-originals-new-campaign.md) - [Post-Class-Focused Wellness Campaigns](https://www.trendhunter.com/trends/sweat-it-out.md) - [Regular Exercise-Encouraging Brand Initiatives](https://www.trendhunter.com/trends/zero-missed-workouts.md) - [Caveman-Centric Running Campaigns](https://www.trendhunter.com/trends/craft-sportswear-brand-film.md)