# Soft Protein-Rich Breads Equii Introduces the New Better-for-You High-Protein Bread Variety By Kanesa D | Published 2023-10-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/equii References: [foodnavigator-usa](https://www.foodnavigator-usa.com/Article/2023/10/18/equii-s-high-protein-bread-meets-consumer-demand-for-better-for-you-products-that-are-also-better-for-the-planet?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS) & [equii](https://www.equii.com/)  [Equii](https://www.trendhunter.com/trends/equii-1), one of the brands featured at [Natural Products](https://www.trendhunter.com/trends/ethos-pet-brands) Expo East in Philadelphia, has [expanded its bread portfolio](https://www.trendhunter.com/trends/flowers-foods-1) by introducing two new bread loaves. These new additions offer a slightly reduced protein content compared to the brand's original two products, featuring 8 grams of protein per slice instead of the previous 10 grams. In exchange, each slice now provides a substantial three grams of fiber. What sets these new Equii loaves apart is their ability to offer more fiber without compromising the soft texture, crumb quality, and flavor that consumers have come to expect from Equii's bread products. The decision to enhance the fiber content in these new loaves is in response to shifting consumer preferences, as fiber has gained prominence for its functional health benefits. Image Credit: Master1305 ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 24% | Activity: 34% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Enhanced Fiber Content:** Shifting consumer preferences towards functional health benefits have created an opportunity for bread brands to create products with enhanced fiber content. - **Protein-rich Bread Variety:** The introduction of protein-rich bread loaves with slightly reduced protein content offers a new variety for health-conscious consumers. - **Soft Texture and Flavor:** Equii's ability to maintain the soft texture, crumb quality, and flavor in their new bread loaves sets them apart in the market. ### Industries Being Reshaped - **Bakery:** Bakery industry can tap into the demand for enhanced fiber content bread and protein-rich bread variety. - **Health Food:** The health food industry has an opportunity to cater to the shifting consumer preferences by offering functional bread products. - **Food Manufacturing:** Food manufacturing companies can explore innovative techniques to maintain soft texture, crumb quality, and flavor in high-protein bread products. ## Related on Trend Hunter - [Fluffy Protein-Rich Breads](https://www.trendhunter.com/trends/equii-bread.md) - [Multi-Grain Bread Lines](https://www.trendhunter.com/trends/equii-1.md) - [Plant-Powered Protein Breads](https://www.trendhunter.com/trends/better-way-protein-bread.md) - [Free-From Protein Breads](https://www.trendhunter.com/trends/complete-protein-bread.md) - [Collaborative Protein Flour Products](https://www.trendhunter.com/trends/protein-yeast-flour.md) - [Earthy Protein Breads](https://www.trendhunter.com/trends/profusion-organic-protein-bread.md) - [Protein-Packed Seedy Brown Breads](https://www.trendhunter.com/trends/wonderslim-protein-grain-seed-brown-bread.md) - [Whole-Grain Blended Breads](https://www.trendhunter.com/trends/plant-based-protein-bread.md) - [Protein-Packed Whole Wheat Breads](https://www.trendhunter.com/trends/natures-own-life-wheat-protein.md)